Fenghuang EFC Fabric Supermarket Provides One-Stop Shopping For Garment Enterprises.

< p > in the Fenghuang Zhuang Industrial Park of creative road, Keqiao Economic Development Zone, Shaoxing, several new and beautiful buildings with glass curtain walls are standing. This is "Phoenix EFC fabric supermarket".

Walk into about 2000 square meters of fabric supermarket, hanging all kinds of colorful fabrics, the hall also has the high-end fashionable a href= "//www.sjfzxm.com/news/index_c.asp" > women's wear < /a > display.

Here, the reporter met Li Lan, general manager of Fenghuang EFC fabric supermarket.

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< p > Li Lan told reporters that the idea came from He Xihui, chairman of Zhejiang Fenghuang Textile Co., Ltd. for 7 years.

Fenghuang Zhuang's super large fabric supermarket is to join hands with excellent fabric suppliers at home and abroad to gather high-quality fabrics from all over the world and provide one-stop procurement services for garment customers.

The Phoenix EFC fabric supermarket was opened in October last year and officially opened during the current Keqiao Expo.

The location of the fabric supermarket is to serve the domestic brand clothing enterprises.

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< p > for a long time, in the < a href= "//www.sjfzxm.com/news/index_c.asp" > the fabric fabric < /a >, people who want to find fabric have been working very hard. The people selling fabric are often suffering from no one knows. The company set up such a platform is to let those two needs people know each other and work together under one roof.

"EFC" is the product development concept of Fenghuang village, that is, service, environmental protection, fashion and competitiveness.

All the ready-made fabrics displayed in the supermarket come from fabric designers and fashion designers from universities and textile enterprises. They publish new product information and integrate directly into the market through this platform.

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< p > supermarket also has 15 garment designers directly sitting on the platform, designing each fabric into a garment suitable for its fabric style, providing more specific services for fabric enterprises.

This year, the company integrated the supply chain resources, approached DuPont and Lan Jing and other famous enterprises, and reached the cooperation intention of jointly developing fashion and environmental protection fabrics to ensure that the supermarket had 10 thousand new products per year.

"In the supermarket, we only deal with medium and high grade fabrics, including Korea, Japan, France and other countries and fabrics in Taiwan. We will also disseminate the latest information of every fashion capital in the world in the future when conditions are ripe."

Li Lan said.

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< p > talking about the "a href=" //www.sjfzxm.com/news/index_p.asp "Shaoxing" /a "Keqiao Textile Expo" in the two quarter of spring and autumn, Li Lan said that the company regards the more than 100 square meter booth at Keqiao Textile Expo as a promotion platform, spreading the idea and culture of creating the fabric supermarket, so that more guests can see the latest and the most fashionable fabrics independently.

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The "Phoenix EFC fabric supermarket", officially opened this year, will also be launched in the form of chain stores nationwide. P

Phoenix Village is planning to spend 5~10 years on the fabric brand of Phoenix EFC.

At present, they are already doing three things: invite professional brand planning team to do brand promotion for enterprises; hire a good fashion design team; hire a team of lawyers to build a more scientific and standardized management mode for enterprises.

In order to achieve "people without me, people have my essence", Fenghuang also set up a product research and development center, and independently develop new products every year according to the most advanced market information.

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"P >" fabric supermarket is a business mode. The imitation of mode is quick and simple. The most important thing is the core competitiveness of enterprises.

Rome was not built in a day, so we are not afraid of being imitated by our peers.

Chairman He Xihui is confident in this new format.

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