Electricity Supplier War More Than Eleven Camel Double Sales Of Nearly 400 Million

< p > data show that sales of < a href= "//www.sjfzxm.com/news/index_c.asp" > Tmall < /a > "double eleven" shopping Carnival reached 35 billion 19 million yuan, a 15 billion 900 million yuan increase from last year, an increase of 83%.

Among them, camel camel single brand (excluding other brands of group) sales amounted to 380 million, a net increase of nearly 200 million compared with last year, an increase of more than 85% over the same period last year.

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< p > this sales performance is second only to millet and Haier in all brands, ranking third, and ranking first in clothing brands, leading the "big market".

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Wan Jingang, general manager of Guangdong camel dress Co., Ltd., told NetEase financial services that camels have not entered the electricity business for a long time. They just started an experiment, but at present, the electricity supplier is already a main channel for camels, which accounts for nearly 20% of the total revenue of the whole company.

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< p > for a view that the "double eleven" market may usher in a trough period. < a href= "//www.sjfzxm.com/pioneer/" > Wan Jingang < /a > indicates that, from last year's experience, this adjustment cycle is very short, basically can be restored to the beginning of December, so there is no need to worry too much about the adjustment.

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< p > < a href= "//www.sjfzxm.com/news/index_c.asp" > Camel > /a > camel traditional stores have more than 3600 stores, with annual sales exceeding RMB 3 billion yuan.

Camel officially took the place of electricity supplier in 2008, and soon became the first brand of Taobao men's shoes and outdoor wear. At present, it has 4 stores on Tmall.

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< p > plan for new stores, Wan Jin Gang said that the environment in recent years is not very good. The company's expansion plan has always been conservative. There are already more than 3000 stores in the first two years. Now it is still the case. "In general, there is something new about the sale. We will not pursue the number of stores and develop steadily."

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< p > recently, the news that Taobao's first brand insect, MI Zi, was bought by camel has attracted much attention from the market. For this reason, Wan Jingang said that camels are optimistic about the design and research and development capabilities of small insects. After the acquisition, the insect Mitzi basically maintains its original independent style in the operation of the product, but it also expands the personnel.

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< p > insect worm rice went on line in 2005, became Taobao women's clothing store in 2009, TOP12011 year -2012 year, Taobao dress shop TOP3.

Taobao official data show that in 2012, the turnover of small insects exceeded 260 million, to achieve this achievement, the insect Mitzi used less than 100 people's team.

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< p > Wan Jin Gang said that if there was a suitable brand after purchasing the insect rice, it would also consider buying.

"We value the design ability more, and tend to buy the front end product positioning precise enterprise, the product should have its own characteristics, rather than brand marketing."

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< p > Wan Jin Gang admits that there are many VCs looking for him, hoping to invest money, but he has refused. "We are not short of funds now, so we will not consider venture capital. We will not consider the listing for the time being. We still hope to make the market bigger again, and then have the opportunity to reconsider some capital operations."

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