The New Turn Of Keqiao Cloth Merchants, Online Pactions Become A New Trend.

< p > < /p >.

< p > < strong > online refurbishment daily redevelopment < /strong > /p >

< p > "the profit of textile printing and dyeing industry is run by equipment. The more orders, the more cost can be diluted!" said Xiao Jianyao, deputy general manager of Ding Ji dyeing and Printing Co., Ltd.

He told reporters that in September and October this year was the peak season for large-scale orders. This year, "golden nine silver ten" did not appear.

< /p >

< p > "when the whole industry is depressed, it may also be the time for innovation in the business mode of the industry."

He Xihui, chairman of Zhejiang Fenghuang Zhuang Textile Co., Ltd. asserted.

At the end of last month, Fenghuang opened its first "Phoenix EFC fabric supermarket", which pformed itself from traditional fabric traders to a textile fabric trading platform.

Fenghuang Zhuang, by integrating the strength of the excellent suppliers of the whole textile industry, is playing the main role of "every day has new materials, every day has new models", and provides differentiated services to different customers.

According to Lao he's words, we should strive to be "WAL-MART in the fabric industry".

< /p >

< p > at the same time, fenghuangzhuang's e-business plan is also on the agenda. It can directly sell the fabric in the supermarket to the Internet, and also take the off-season clothing in the supermarket to the Internet for a limited time.

< /p >

Ceng Wenbo, director of marketing of Shaoxing P Textile Co., Ltd., said that the core technology of home textiles, home furnishing and suede fabric was limited by the enterprise. In the past, it was too narrow for the market and limited in customers. Since it became a "trustworthy" paid member of Alibaba, the net store has been used as a display window of virtual products, which has led to several single line pactions.

From 2004, the Alibaba "China supplier" platform has helped export products to markets in North America, Japan, Eastern Europe and Southeast Asia, and the history of Internet stores is even longer than that of real enterprises since 2004. With 10 years of "good faith", small customers have been relieved directly on the Internet, and big overseas customers can also be connected to enterprises through online stores.

< /p >

Less than P, nowadays, the "online Textile City" promoted by the local government is also expanding.

According to the Promotion Department of the online Textile City, the recently launched "mobile store" client has created a sharp weapon for large-scale exhibitions at home and abroad. Merchants no longer need to carry a large bag of cloth to participate in the Expo. They can display the latest products and corporate image in a comprehensive way with just one iPad or mobile phone.

< /p >

< p > < strong > creative flower online pactions < /strong > /p >

< p > when more and more traditional manufacturers are going online to "go to market", a group of "new products" that do not sell products and sell ideas have become the "weavers" of the Internet market.

With the increase of investment in creative design, the textile industry can get rid of the traditional external image of "labor intensive" and "low added value".

Many textile experts said during the Expo.

< /p >

< p > "after another month, the excellent picture net will be revised online.

We not only sell the design draft and fashion information, but also create a never ending network creative building! "As the operator, Wang Sufang, chairman of Shaoxing Meng Yuan Textile Technology Design Co., Ltd. is full of confidence.

According to the introduction, the excellent graph net mainly pfers the right to use the famous designer cloth pattern at home and abroad to the members. Only one MSN or Gmail account can be used to integrate the high-end designer resources with the help of the online designer alliance of China, Korea and Italy.

< /p >

Unlike P, which is different from the self design business, the Huran flower trading market focuses on building online trading platform, which has been listed as the "Zhejiang provincial foreign trade public service platform".

Tile only charges fees to purchasers and is temporarily free to designers.

In addition to routine drawing and drawing, designers can upload new original flower patterns, or pass the password of the public patterns to specific customers, or check the sales revenue automatically allocated by the website as long as they spend more than 1 hours a day on the Internet.

< /p >

< p > according to the introduction, designers are free to choose one or more of the 3 profit models: one is to authorize the customer to print the pattern on the fabric through the digital printing equipment of tile tile, and to collect the 100 yuan pattern fee and the 5% printing processing fee, and to "print one, pay once"; two is to authorize the customer to download the flower type electronic manuscript through the tile website, "download a picture, pay once"; three is to sell the copyright of the flower pattern, and the customer will buy it at once.

Chen Jianding, chairman of Zhejiang tile culture creative Co., Ltd., said that the diversified profit model also stimulated customers' purchase intention and enlarged the turnover rate.

< /p >

< p > < strong > strengthening the protection of intellectual property rights < /strong > /p >

< p > "Internet is not everything."

Xiao Jianyao reflected that when finished fabrics were traded online, "visible" but "unable to touch" and "bad handle" became one of the three reasons for online shopping returns.

In addition, the loss of flower patterns is also a major concern for textile printing and flower design enterprises. Xiao Jianyao said: "hand drawn manuscripts that used to handle flower patterns in the past often take months to plagiarize flower patterns. After flowering, they may be over the season. Now online pactions are electronic manuscripts with higher emulation and processed with automatic color separation software, so it is easy to be" Shanzhai ".

< /p >

< p > to solve the first problem, Xiao Jianyao suggested that the flower pattern samples should be sent to the customers first, and then the goods should be collected after inspection.

Sun Ruizhe, vice president of the China Textile Industry Federation, told reporters that the problem of hand feeling can be solved through O2O (offline experience, online trading) and other new business models and seven days of return.

When a company has a high brand awareness and a mature business model, it will naturally win more trust from consumers.

< /p >

< p > to solve second problems, Xiao Jianyao's enterprises are trying to improve the technical threshold: "in the past we developed a new flower pattern and sold it to customers only after 1 weeks. After 1 weeks, the whole market is full of this flower pattern. Now the customer has shown us that the digital print pattern has been sold for 1 months, and no one has been able to copy it, because the technology is too complicated."

Wang Jinzhen, vice chairman of CCPIT, suggested that government departments should further improve laws and regulations and further strengthen administrative supervision.

< /p >