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Designer Tan Yanyu -- I Am Me.

2012/7/13 17:38:00 22

Asian StyleYoga SuitNew York

 


Decades ago in Hongkong, you will see a lot in the Western brand show.

Asian style

The elements infiltrated, which made the Vivienne Tam, a female designer born in Guangzhou, determined to emigrate to New York to put the Asian charm of her mind into practice.


At first, she encountered resistance.

"Is there a designer in China?" she heard such a doubt.


Today, Tan Yanyu is over 50 years old. Although the brand headquarters is still in New York, she travels to Asia every two months. Her loyal fans, from Beyonce to Zhang Ziyi, can not resist the fashion charm of Vivienne Tam.

In China, Vivienne Tam has 5 stores, and in the next two years, she plans to open 200 stores to further expand its business.

She believes that China is a very important market. Last year, the retail sales in Hongkong increased by 40% compared with the same period last year, thanks to mainland China. Tan Yanyu was grateful to see Vivienne Tam growing.


In 2010, she designed a butterfly themed "digital" laptop for HP, and recently she set foot in it.

Yoga suit

To keep up with Olympic athlete Lining, to practice himself and create extraordinary value.

Today, her high-profile Vivienne Tam suite has become the vane of Hong Kong Hotel design.


The luxurious red sofa is one of the few colorful furniture in the suite. Vivienne Tam tells her story through interviews, and does not conceal his love for Hongkong.


Many years ago, when I went to New York to introduce myself, I am a designer from Hongkong, China, they would say, "China also has designers. There are no designers in China, only manufacturers."

At that time, they questioned me and I cried in the face of such an answer. As a Chinese, it is really hard to accept those words.

It was only when I received an appointment that they saw my work and gradually agreed.

Now, China is no longer what it used to be.


Reside in

New York

Let me change my perspective and learn many new things by contacting many people and things. New York has given me a contemporary concept.


Every day, when I read the newspaper, I will mention changes in China.

Designers like Prada will also add native culture to meet the needs of the market.

Just like McDonald's and pizza hut, because of the difference in the regional diet culture, they will locate food according to their needs to improve their performance. This is very wise.


I remember everything that went with my mother to the department store in the country. Everything looked like a souvenir. Then I told my mother: someday, I will own a shop where the furniture and fashion items are modern and Chinese style.


Chinese thinking is very abstract, from ceramics, cloisonne, lacquerware to Chinese art and Chinese painting, and even the history of China is full of endless attraction, it attracts us to understand it deeply.

I grew up in Hongkong, and people often say that Hongkong is a cultural desert. I don't think so. It has rich cultural resources. It inspires me, just like Hongkong films, especially films directed by director Tsui Hark, so that I can better understand Chinese history and fairy tales.


In my growth process, almost everyone saw only the advanced west, but my design inspiration originated from the mainland. It was deeply rooted in my heart. From the beginning, I told myself that I would not be anybody, I am I.

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