Shoe Capital Dongguan: Shoes Enterprises Appear Different Scenes

People in the industry are talking about how difficult the shoe market is. What is the truth?

I have the right to speak.

A group of shoe enterprises released by the industry and Commerce Bureau has cancelled 104 shoe companies this year, but 261 new registrations were registered this month. The number of newly registered enterprises is about two times the number of enterprises revoked.

In fact, a reporter's investigation found that the shoe enterprises in Dongguan have many possibilities such as factory, self-employed, shoe maker or shoe factory.

Nearly half of newly registered shoe companies are "

"Or" footwear sales department ".

What does this data say?

With questions, we interviewed some senior people in Dongguan shoe industry.

Wang Jinyang, deputy manager of Jin Jin shoes industry Co., Ltd. admitted that although some small businesses have been shut down in the industry, large-scale business failures have not been found yet.

Emma, chief executive officer of Dongguan CNC Technology Co., Ltd., Wang Guoquan, is outspoken.

Where is it? "

Emma NC is a professional shoe last production system supplier, downstream customers are mainly Dongguan footwear enterprises.

Wang Guoquan believes that the outside world is too serious to judge the "collapse tide" of the footwear industry in Dongguan.

He believes that the shoe industry in Dongguan is not as bad as it expected.

Dongguan Qisheng footwear industry related person Ye Dehui told reporters that at present the company's production and operation is normal, the order is also good.

Especially domestic products, not much different from last year.

Before the end of the year, Qisheng shoe brand brand store will be set up in Xingcheng, Humen, Changan and other towns in Dongcheng.

"Leading enterprises and big enterprises are all good. Enterprises are developing steadily, and there are few failures in the industry."

Cheng Yuqing, chief executive officer of Huajian group, said Huajian shoes industry has been developing well in recent years.

As a leading enterprise, more orders may flow to Huajian shoe industry when competitors' orders are reduced.

It can be seen that none of these enterprises feel the so-called cold wave in winter, and let us look at them again.

Dongguan Hong Ren shoe material company, located in Houjie, is a medium-sized Taiwanese shoe factory.

The company, which once backed its "world shoe capital" and worries about overseas orders, is also facing enormous pressure on orders reduction and high cost.

"Export is going from bad to worse, overseas orders are dropping sharply, and enterprises' profits are difficult. This is a stubborn disease of Taiwan funded shoe enterprises which are mainly exported."

The manager of Dongguan Hong Ren shoe material company told reporters that he had been in the Pearl River Delta shoe industry for 10 years. This year's situation is even more difficult than in 2008.

"Overseas orders are few and unit prices are very cheap. Even if the order is received, the profit is very low, so it can't be done at all."

As for the feeling of Zuo Cheng, Cheng Liangbo has also felt deeply in the shoe industry for nearly 20 years.

"Last year we still had 5% to 7% profit, and now we are lucky to lose money."

Cheng Liangbo, general manager of Dongguan Mega Cheng shoe industry Co., Ltd., sighed, "regretted, did not control the cost well. This year, we must lose millions of dollars."

It is difficult for small shoe companies such as gigantic to make orders. It is very difficult to recruit a group of skilled workers suddenly.

So factories often linger between starting and closing.

It can be seen that the situation of these enterprises is very worthy of concern. Compared with the fervent heat of big enterprises, they are struggling to live in the ice cellar.

The same as footwear industry, with shoes in Dongguan, but there are so different.

The change of shoe industry will make the strong stronger. If it wants to exist, it must not be strong or strong, otherwise the small business will be shuffled out.