High-Tech Swimsuit Equipment -- Shark Skin Reappearance Of London Olympic Games

although

The global competition for shark skin swimsuits has been declared banned in 2010, but the technology competition of swimsuit tycoons has not ceased.

Speedo, the originator of shark skin, has recently announced that this technological innovation will create a new world record at the London Olympic Games.

The name "shark skin" is no stranger to swimmers.

It was this name that helped swimmers set the world record 105 times in the long pool and short pool swimming competitions in 2008. It also brought the Olympic swimming competition into an unprecedented high-tech swimsuit equipment competition.

"Shark skin" once made sports brand giant Adidas (Adidas) and Nike (Nike) once "hurt" on the sponsorship of swimming. In 2009, athletes abandoned their sponsorship brands and dressed in high-tech "shark skin" bathing suits. This year's Rome Swimming World Championships were turned into a record breaking farce.

The 2012 London Olympic Games will start soon. The Speedo underwear brand research and development company has developed the "FASTSKIN 3 (fast Leather 3) swimsuit" for the London Olympic swimming events. Whether the swimsuit can continue to be brilliant under the new rules or be abandoned by the players will become a new topic on the swimming pool.

Technology stimulant

The emergence and popularity of shark skin bathing suits is a process for small brands to defeat big brands with scientific and technological strength.

In 1910, when young Scottish Alexander opened his first underwear factory in Australia (the predecessor of the Speedo brand), he could not imagine that 100 years later, the shark skin series produced by the company had a great stir in the history of Olympic swimming.

The development of shark skin swimsuit comes from imitation of shark skin.

This is the sharpest animal shark in the water, and is also famous in the world.

The speed can reach 14 kilometers per hour.

In addition to its streamlined physical advantages, biologists have discovered that rough skin wrinkles on shark skin can greatly reduce the frictional resistance of water so that sharks can get very high speed in water.

The surface of the shark skin swimsuit is made from the imitation of the shark skin.

Experiments have shown that wearing a shark skin swimsuit can reduce drag in water by 3%, which is of great significance in 1% seconds.

According to Jason Rance, head of Speedo international global fluid laboratory, when developing shark skin, they invited the world's top athletes to join the R & D team, "let them put on bathing suits and do all kinds of movements in the big glass pool, while Speedo experts observe the movements and performance of athletes outside the glass pool."

Jason said all the experts involved in the experiment were swimmers.

As the person in charge, Jason will try it out every time a new product is launched.

Under such R & D power, Speedo has become almost a brand for sports events.

Every update helps swimmers break the world record.

In 2007, the third generation shark skin market was launched and widely used by athletes in Melbourne World Championships.

Its elasticity is 15% higher than that of its similar products. When athletes wore third generations of shark skins, 21 times broke the world record.

In 2008, the fourth generation shark skin was made up of LZR Pulse fabric with the advantage of light weight, low resistance, waterproof and quick drying. It was the first non wrinkle swimming suit in the world. It was a colorful swimsuit in Beijing Olympic Games. It witnessed the eight golden gods of Phelps.

At the Beijing Olympic Games, 17 people and 5 teams refreshed 21 World Records 24 times.

{page_break}

In order to better improve the results of the competition,

Cooperating with world-class athletes including Phelps and Hackett.

Take part in the development test and sign a confidentiality agreement, and then make adjustments and improvements by observing the performance of top swimmen wearing swimsuits and the feedback of athletes themselves.

Application and popularization

Although sponsorship and research and development of athletes and other sports events make swimsuit brand Speedo famous, it has repeatedly broken the world record, giving Speedo the brand of "fast and technology". Although Speedo branches have gradually occupied every corner of the globe (including dozens of cities in China), Speedo is still a niche brand in the clothing market.

The annual cost of millions of dollars in research and development costs is far less profitable than the professional sports brands such as Adidas and Nike.

Through the application of some new technologies to public products, today we can see the following four categories of products in the Speedo swimwear franchised store. They include swimsuits for swimming competitions, "special series of water training" for super durable swimsuits, children's swimming suits, children's swimming introductory series and beach pants "fashion leisure series".

In order to prepare for the London Olympic Games, the Speedo top secret lab, the fluid laboratory and the sports scientific research technicians and the famous swimmers, worked together for 4 years and took more than 55000 hours to study. "FASTSKIN 3 (fast skin 3)" has recently been tried as a secret weapon by the swimming teams of the United States, Australia and China, which are preparing for the London Olympics.

In the official data provided by Speedo, the swimsuit equipment can effectively reduce the overall passive resistance 16.6%, enhance the oxygen balance of swimmers 11%, and reduce the active resistance 5.2%.

Xu Qi, leader of the Chinese swimming team, said: "we have booked 400 sets of such bathing suits to ensure that the main players of the national team can wear a brand-new robe in the Olympic Games."

Because of the company's consistent strategy, whether athletes can achieve good results has become a key factor for the development of Speedo swimsuit brand.

But judging from the current feedback effect, not all athletes feel good about the new swimsuit.

Kate Campbell and Bronte Campbell, Australia's "sister flower" in the swimming arena, have expressed their dissatisfaction with Speedo's new swimsuit.

"As far as I know, most people in the team prefer the old Speedo swimsuit."

Bront said that in London, the two sisters will compete in another brand of swimsuit.

In order to avoid conflicts with official sponsors, they agreed to cover their swimsuit brands.

Now, athletes are considering taking off swimsuits provided by sponsors and choosing swimsuits that can make them swim faster.

No matter who the official sponsor is, in order to enable swimmers to choose the swimsuits that are most suitable for them, swimming teams in various countries are advised to ensure that swimmers have free choice of swimsuits.

This also means that, because anyone can lead the next round of "swimming suit myth", the new swimming suit technology war is continuing.