Footwear Industry Is Influenced By Negative Factors To Expand Network Marketing.

Economist James Tobin said, "don't put all your eggs in one basket."

For shoes and clothing enterprises, the deep meaning of this sentence can be understood as, in today's market environment, in addition to speeding up the expansion of physical stores, e-commerce should also be listed as the top priority for enterprises to expand the domestic market.

The traditional

What are the preparations for brand development of e-commerce? How to integrate internal and external resources to develop e-commerce? How much do we need to invest in developing e-commerce? In recent years, some enterprises have specially invited a large number of domestic e-commerce giants to gather together, focusing on topics such as product negotiation, electricity supplier services and channel widening.

Reporters learned from the relevant departments, subject to

And other negative factors, the footwear industry in China has encountered unprecedented challenges, especially the export situation.

At present, more and more shoe and clothing enterprises begin to try to develop the market relying on e-commerce, and the effect is remarkable.

At present, the government is also studying the relevant incentive and support policies for enterprises to apply e-commerce, encouraging enterprises to accelerate the pace of upgrading, and achieve production upgrading, management upgrading and sales upgrading.

How hot is online shopping for shoes and clothing?

It is understood that in 2012, the size of China's shoe clothing online shopping market has reached 204 billion 900 million yuan, an increase of 94.7% over the same period last year.

Data show that footwear industry has become the largest commodity category in the online shopping field.

Shengda shoe industry Co., Ltd. is a shoe business which is mainly engaged in e-commerce. After a year's development, the company has increased its number of employees specializing in e-commerce to 17.

They also call the sales department "money rush center".

Over the past year, the company has concentrated on selling shoes, and now its turnover is nearly 2 million per month, and is growing.

"Where the target customers are, the sales channels must be followed.

Shoe products online shopping has become an inevitable trend, who can enter the market first, who will take the initiative.

But shoes and clothing enterprises must be psychologically prepared for fierce competition in the market.

One hundred of my friends who made clothing business, sixty have done.

But there are less than ten left. "

The person in charge of the enterprise immediately said.

How does the online shopping market stand out?

It is undeniable that today's shoes and clothing industry, products have been caught in the dilemma of homogenization.

Many shoe and clothing enterprises have similar products, styles, materials and even prices.

If these similar products are sold on the Internet, how can we find special channels to stand out?

At present, some well-known online shopping platforms in China have gathered hundreds of thousands of suppliers, and the competition is extremely fierce.

The proportion of shoes and clothing enterprises is quite large. Online shopping is not a very profitable industry.

If the enterprise wants to run the online store well, it must invest in the same amount of funds as the entity store.

In addition, you can also try a different B2C platform, not limited to a few large competitive online shopping platforms.

In fact, at present, many online shopping platforms in China are gradually moving towards a fragmented pattern and have different consumer groups.

For shoes and clothing enterprises, the key is to look at their product positioning and choose the online shopping platform according to the target customers.