Donghua'S Foreign School Friends Founded Fusion, The First Concept Store In Shanghai.

Recently, Donghua's Raffles foreign graduates Artur and Timur brothers in Julu road successfully founded in Shanghai, the first fashion fusion, fashion and music concept fashion shop Fusion, with its unique fashion concept, innovative business model has attracted the continuous attention and coverage of the major media, Shanghai fashion has become a unique new model.

Artur and Timur originally studied fashion marketing in Donghua Raffles. Their graduation design is the theoretical prototype of Fusion shop: lifestyle + designer Costume + music bar.

After some arduous pioneering efforts, the two brothers have turned the vision into reality and built Fusion into a replica of dynamic multi-functional lifestyle shop.

In the three storey shops of Fusion250 square meters, fashion lovers can find their own unique clothes.

The niche and uniqueness of Artur and Timur make them unique in terms of price and clothing or high-end customization.

Fusion's fashion service is quite professional. Besides tailoring, there will be fashion consultants' professional advice.

Another major highlight of Fusion is its music bar on the second floor.

Artur, who loves and has a part-time job with DJ, advocates music to ignite fashion. Each season chooses different styles of music according to the mood and the costumes of the season.

Another major business of Fusion is providing public relations activities planning and execution services.

At that time, the music bar became the venue for designers to launch new products on a regular basis, and the fashionable costumes with music were also the best settings for the creative banquet.

Fashion, concept, changeful and fusion, these new ideas have enabled Fusion to win the popularity of many media such as star channel and so on.

Not only won the "5 star award of the first concept boutique in Shanghai" issued by tidal magazine 1626, but also became a clothing and shooting studio for Vogue and fashion bazaar.

For the interpretation of the Fusion concept, Artur says its original intention is to create a community that allows like-minded friends to experience new culture and enhance communication.

Fusion's future plan will further expand its activities in the fashion industry, and even promote furniture preview, new art exhibition reception, local tide brand new product launches and artists cooperation projects.

To achieve "design return to life", the two brothers expressed their gratitude to his alma mater, raffles, Donghua. "Donghua Raffles is not the kind of theoretical school that is divorced from reality and has a great air.

Our international vision and good taste, unique ideas, and professional management and practical operation capabilities have become the magic weapon for our success.