Textile Machinery Market Continued To Recover In The First Half Of The Year, How To "Win The Future" For Textile Machinery Enterprises

If we want to summarize the textile machinery market in the first half of 2021, "sustained recovery" is the most appropriate word. In the first half of 2021, with the stable situation of epidemic prevention and control in China and the improvement of market demand, the prosperity and capacity utilization level of the textile industry are steadily improving. The production and operation of China's textile machinery industry continues to recover, with abundant orders of textile machinery enterprises and good development trend.

Full orders and performance recovery

In the first half of this year, most textile machinery enterprises are full of orders and their performance is fully recovered.

Since this year, all affiliated enterprises of Hengtian Heavy Industry Co., Ltd. have closely focused on the key work and production and operation objectives set at the beginning of the year, giving full play to their R & D and manufacturing advantages and brand influence in the field of textile machinery. On the one hand, they have strengthened the main business of textile machinery, on the other hand, they have intensified market development, and steadily improved the quality of main production and operation indicators. By the end of June, Hengtian Heavy Industry Co., Ltd. and its subordinate enterprises had achieved a total operating revenue of 2.6 billion yuan, accounting for 50.14% of the annual target. The textile machinery business of Shaoyang Textile Machinery Co., Ltd. has achieved a total industrial output value of 410 million yuan, accounting for 68.46% of the annual target value. 102 new and effective contracts were signed, with a contract amount of 530 million yuan and 76.28% of the annual target value. Handan Hongda Chemical Fiber Machinery Co., Ltd. achieved a revenue of 156 million yuan and achieved 52.11% of the annual assessment index; The total profit was 6.5513 million yuan, and the annual assessment index was 109.19%; The total amount of contracts signed is 193 million yuan.

Since 2021, Hengtian Lixin's contract orders for various types of machines have been improved to varying degrees. The production of orders has been arranged after October, showing a good situation of prosperous production and sales. Since March and April this year, the monthly output of Hengtian Lixin Zhongshan plant has been rapidly increased to the monthly production level of normal years, fully meeting the needs of customers.

In the face of the soaring orders in the first half of the year, Saite global machinery (Qingdao) Co., Ltd. has launched a half year "production and operation battle", which has basically met the demand of customers' orders, and has achieved a comprehensive recovery and Surpassing of production and operation performance.

In the first half of the year, Chongqing Jinmao Textile Equipment Co., Ltd. achieved the highest sales volume and capital withdrawal; In terms of import and export, reed export reached a new high, coil export increased steadily, and new markets such as Europe achieved breakthrough and growth.

Since 2021, the leading product market of Wuxi Hongyuan Electromechanical Technology Co., Ltd. has improved and the order volume has been rising. For many consecutive months this year, the company's monthly output has remained at a high level, with a large year-on-year increase.

Facing difficulties and improving strength

Affected by the uncertainty of the epidemic situation, the instability of the international industrial chain supply chain and the complexity of the international environment, textile machinery enterprises in the first half of this year are also facing difficulties and challenges such as high sea freight rates, insufficient transport capacity, rising raw material prices, and difficult employment. However, textile machinery enterprises are actively coping with them, and have to think of ways to create favorable conditions for the next development.

In the face of hard won market opportunities, Wuxi Hongyuan actively takes various measures to overcome various difficulties and promote the production expansion of chemical fiber mechanical high-speed elastic yarn. On the one hand, the company deeply carried out labor competition activities, set off a production boom of more dedication, contribution and production, which greatly mobilized the enthusiasm of employees in production. On the other hand, overall arrangement should be made to effectively integrate resources and production factors to improve production efficiency. In addition, according to the needs of production expansion and mass marketization of new products, Wuxi Hongyuan is preparing to intensify technical transformation, promote intelligent manufacturing, introduce new high-end production equipment, and improve the manufacturing capacity of core components, so as to provide guarantee for high production.

Jingwei intelligent company is trying its best to develop overseas market with excellent products and high quality service. Not long ago, Jingwei intelligent company export department personnel brought back a nearly 2000 km overseas customer praise letter. The letter expressed high recognition and sincere thanks to Jingwei intelligent company for its ability to work hard, to fight, to work hard and to complete the installation service tasks with high quality. The customer is a high-end customer with nearly 20 years of business contact with Jingwei intelligent company, and has jointly created a number of domestic and foreign projects with great influence. After the jwf1579et high-speed intelligent spinning frame ordered by the customer in December 2020 has entered the field loading stage, the service team dispatched to overcome the high temperature and humidity environment in the workshop, and accelerated the progress of installing new equipment for customers. The expatriate service team has been working hard on the front line of overseas installation for 9 consecutive months, serving the needs of customers and winning praise with strength.

In the first half of the year, the market of chemical fiber filament fluctuated. Zhengzhou Huayin Chemical Fiber Technology Co., Ltd. adjusted its operation, sales and production strategies in time, and successively signed filament winding equipment contracts with Shandong Huabao, Tongheng chemical fiber, Fujian Baihong, Chunsheng chemical fiber and other enterprises. While actively exploring the market, Huaying company concentrated its technical strength to break through the basic materials and technical barriers, and developed the zwb610-hy high-speed winding head for HOY spinning, filling the blank of domestic high-speed winding head in this field.

Take the initiative to change and win the future

Since the beginning of this year, domestic textile machinery enterprises have been speeding up, driving the continuous leap in quality and efficiency. Although the epidemic situation has been repeated in recent years, most enterprises keep a good attitude, set goals and make plans, and strive to complete the whole process of 2021 with full energy in the next time.

In the second half of the year, facing the pressure of production and delivery as well as the multiple challenges of transformation and upgrading, Zhao Chuanfu, general manager of Saite global machinery (Qingdao) Co., Ltd., said that Saite Global's work policy will closely focus on the three strategic objectives of the year, actively seek change, be brave in taking responsibility, and firmly realize the double harvest of business objectives and digital transformation, Open a new chapter in the strategic transformation of "global smart factory".

Talking about the next work plan, Wang Keping, general manager of Chongqing Jinmao Textile Equipment Co., Ltd., said that Chongqing Golden Cat should adhere to the middle and high-end positioning and actively promote the implementation of the strategy of "top import and attack high-end". Fully understand the technical advantages, equipment advantages and process advantages of ring production, further improve the quality and quality stability of rings, and promote the production and promotion of high-end rings such as MHG and CHG; We should seize the opportunity of replacing sword reed with air-jet reed, expand reed production, and further expand and consolidate reed Market in Indonesia, Bangladesh and Pakistan; Strengthen the unique advantages of technical service engineers and promote production marketing and after-sales service.

When talking about the key points of sales strategy in the second half of 2021, Lu Dechun, deputy general manager of sales of Ningbo Cixing Co., Ltd., said: "maintain the stable situation of the original market and always pay attention to the rise of emerging markets; Maintain a stable price system and strengthen brand promotion; Adhere to technological innovation and research, and provide high-quality after-sales service. We should maintain the first forward-looking vision to control the pattern of computerized flat knitting machine industry, and always win against the trend of growth. "