Analysis Of The Reasons For The Profit Decline Of Children'S Wear

According to the world clothing and shoe net, A shares landed on the Shenzhen stock exchange in June 1st last year.

The first unit, Shenzhen's Limited by Share Ltd, disclosed its performance forecast for 2017. The company expects net profit of 63 million 293 thousand and 900 yuan to 79 million 117 thousand and 400 yuan in the year of 2017, the biggest decline of 20% compared with the same period last year, and the main business income is expected to grow 12.1% to 1 billion 29 million yuan over the same period.

Among them, the income of online channel business rose by 35.4% to 302 million yuan over the same period, while the revenue from direct channel business grew 6.77% to 576 million yuan over the same period, while the revenue from joining the channel business was expected to fall 2.94% to 150 million yuan.

The prediction is based on the following reasons:

In 1 and 2017,

The main business revenue is expected to reach 1 billion 29 million yuan, an increase of 12.10% over the previous year, of which the online channel is expected to achieve 302 million yuan of main business revenue, an increase of 35.40% over the same period last year. The direct channel under the line is expected to achieve 576 million yuan in main business revenue, an increase of 6.77% over the same period last year.

In 2 and 2017, the increase in the price and processing fees of some raw materials and the increase in online channel activities led to a decrease in sales discounts, as well as an increase in the volume of goods cleared by the over season products. Meanwhile, the gross profit margin of the main business of the company declined a bit in the light of the rising proportion of online revenue from lower gross margins.

In 3 and 2017, he enlarged.

Disney's "Star Wars", "ice and snow" series of authorization, online channel drainage increased and video media display proportion increased, resulting in a certain increase in advertising promotion fees.

4, in the fourth quarter of 2017, he launched the strategy development project and signed the "enterprise strategy" project consulting service contract with Roland Begg enterprise management (Shanghai) Limited. According to the contract amount and the estimated time of the project, the company made a strategic consulting service fee of 2 million 572 thousand and 900 yuan in 2017.

In 5 and 2017, he received a government subsidy of 17 million 58 thousand and 300 yuan, and the impact on net profit was 12 million 793 thousand and 700 yuan, an increase of 118.39% over the same period last year.

According to the data, in the first half of 2014-2017 years, the operating income of the company was 793 million yuan, 840 million yuan, 920 million yuan and 484 million yuan, up 12.24%, 6.02%, 9.53% and 11.65% respectively, and the net profit attributable to the parent company was 78 million 968 thousand and 900 yuan, 70 million 908 thousand and 600 yuan, 70 million 908 thousand and 600 yuan and Yuan Yuan respectively, and the growth rate was -10.21%, Hong Kong and China respectively.

Among them, the net profit of the company in 2015 was lower than that in 2014, mainly due to the increase in the sales expenses of the company when the income growth slowed down.

As of June 30, 2017, there were 1471 stores in the city, forming a nationwide marketing network with a second tier city and a surrounding city. During the same period, the company had 949/468 stores with Direct stores / franchises, accounting for 66.97%/33.03% respectively.

On the offline side, as of November 2017, there were more than 1420 shops in the city, accounting for about 2/3 of the total retail business and about 1/3, of which more than 160 were in the direct shopping mall.

Jiang Chun, the representative of securities affairs, said Future Ltd will further adjust its store structure and actively expand its shopping center stores, with an annual increase of 50-80 Shopping Center shops to close department stores that do not perform well.

70% of the company's stores are in a second tier city, 30% in three or four tier cities.

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