Why Does The Traditional Brand Of Children'S Clothing In Quanzhou Focus On "Design Sense"?

According to the world clothing shoes and hats net, as China

Feng Ze, a famous city, has recently held 2018 Feng Ze international children.

Zhou reveals the new trend of children's clothing industry: attaching importance to creativity.

The strength of children's clothing brand is "going to children", showing the expression of "adult", so as to promote the pformation and upgrading of children's clothing products and meet the new needs of consumption upgrading.

Building city IP

The industry said that Feng Ze has 12 years of history of China's children's wear city, this is a sexual culture IP, will become a major genetic advantage of children's clothing industry consumption upgrading.

Recently, the 2018 Feng Ze International Children's fashion week was launched in the SHOW image center of Quanzhou Tiandi Wen Chuang Industrial Park, which lasted for three days. A total of 7 famous children's brands, 8 shows, became a great event in Quanzhou fashion industry.

Feng Ze is a famous city for children's wear in China. This fashion week aims to build an international exhibition platform for the children's clothing industry in the area of Feng Ze and create IP in the city to help the development of children's clothing industry in Quanzhou.

This fashion week, brand children's clothing show is a highlight project. The first tier designer brands and first-line children's clothing brands enter the fashion show, including landing in Paris fashion week, the first fashion week in New York in October last year, and the children's brand DK, which has been widely distributed in Chongqing fashion week and Shanghai fashion week; the children's wear brand MISSOSE, which is favored by many star parents, and won the 2016 Guangdong business value and the 2017 Guangzhou fashion week's children's wear brand kids in.f; more high-end children's dress custom FT, Feng Ze local fast fashion children's clothing Royal Children's edge.

During the fashion week, the organizers arranged 7 famous children's wear brands to show the high-end, diversified and international children fashion trends to show the strong charm of creative design.

"We will introduce some international resources into these activities. These resources will play a significant role in promoting children's clothing industry in Quanzhou.

Quanzhou children's clothing industry can borrow this opportunity to build a bridge to the world through exchange of learning and resource links, and also to make the whole country more aware of the children's clothing industry in Quanzhou. "

Wu Fengyu, general manager of SHOW world, said.

Pi Jiawei, executive director of the world supermodel organization in China, said that this was his first trip to Quanzhou, and he had a deeper understanding of the children's clothing industry in the area.

"Feng Ze has 12 years of history of China's children's wear city, which is a sexual culture IP. It is a very good card for Feng Ze district. Facing the rising consumer market upgrading, we believe that this gene advantage will be brought into full play in the future.

Organizers of the Quanzhou Feng Ze district government responsible person said: "as a famous city for children's wear, Feng Ze has deep foundation and achievements in the field of children's shoes and clothes, and the international children's fashion week is a pioneering work for the brand of" China's children's wear brand "and the development of children's fashion industry.

Designer brand rising

The high-end designer brand in domestic children's clothing is more and more favored by the market, and also represents a major development direction of children's clothing industry.

According to Europe's international data, the growth of children's wear market is faster than that of women's wear and men's clothing all over the world. In 2016, the growth rate of children's wear market increased by 5% to 203 billion 400 million US dollars.

Designer brand children's clothing is only a small part of the whole industry, with only 5 billion 890 million US dollars. But with the rapid growth of birth rate and the increase of disposable income of the grandparents of the baby boomers, the designer's brand children's clothing branch is growing rapidly.

2018 Feng Ze International Children's fashion week is also showing a trend. The high-end designer brand in domestic children's clothing is more and more favored by the market, and also represents a major development direction of children's clothing industry.

Ruan Shitao, director of PEAK children's Department, told reporters that the rise of designer children's clothing brands has three main reasons.

First of all, with the improvement of material income, the personalized demand of consumers is gradually revealed. The designer's children's clothing brand caters to the market demand and is gradually favored by the market.

Secondly, in the wave of entrepreneurial innovation, more and more designers create independent design brands, bringing the pattern of "hundred flowers competing".

Finally, the diversification and facilitation of sales channels reduce the operation cost of designer children's clothing brand, and the individual designer's brand and consumer demand of minority groups agree.

"In the past two years, the brand of traditional children's clothing in Quanzhou is facing great pressure, and many adult brands extend to children's clothing.

At the same time, due to the advantages of adult brand channels, brands and resources, the children's clothing business of adult brands is threatening. The brand of traditional children's clothing in Quanzhou has been greatly impacted. "

Mr. Chen, who has many years of experience in children's clothing business, told reporters that in the past, there was little difference in the brand style of children's clothing, and the homogenization was serious. Now the children's clothing brand is also actively strained, and the brand positioning is more refined. For example, before playing the main role of casual children's clothing, now it is changing to fashion, Japan and South Korea.

Terminal channels have also begun to change. Traditional stores are facing the problem of parking. The high-end consumer oriented clothing group is a family of vehicles. Therefore, the shopping center of the ancillary parking lots has become the focus of the layout of children's wear brands.

In addition, online micro businesses and e-commerce platforms have also become the flagship sales channels of niche designers.

"Children's clothing brand also shows the trend of" de child "in the design style, turning to" adult "expression.

Ruan Shitao said that this is also related to the current situation of the only child. With the release of the second child policy, the design style of children will return to the expression of children in the future.

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