The First Step Of Alibaba'S "Five New" Strategy Is "Interconnection Of All Things".

From Ma Yun's new retail to the present, 10 months later, Ali's recent series of actions have been conjectures.

It is the expansion of Alibaba's retail market and consumer groups that can not be touched by e-commerce.

In fact, new retail is Ma Yun's first step toward the dream of "interconnection of all things".

All things connect with each other, that is, people and things, things and things, people and people, everything with everything.

Knowing that big data can make everything possible to connect.

So he put forward the new retail, followed by Ali is actually a data company, Ali to make all business data, and all data business.

Then, we should understand that Mr Ma stressed that the combination of online and offline new retail businesses, and all the business data, is in order to use data as much as possible to build up the relationship between people, things and things.

For Ma Yun, in the interconnection of all things, the relationship between man and man is his most concern.

Others, such as things and things, people and things are linked to the ultimate adult contact with people.

Ali used to be a box horse.

They are linking things with objects and things with new technologies, and have not actually linked human to human relations.

It was not until Ali's latest retail connection that it was seen as an important step in promoting Ma Yunxin's retail strategy.

(retail pass is a one-stop shopping platform launched by Ali for 6 million communities and retail outlets in the street).

As Lin Xiaohai, general manager of Ali retail business division, said, "these wife and wife shops on the street are maintained by human feelings and have temperature. We do not want to erase them."

Ali is a retail outlet to maintain the warm relationship between people.

From retail to customer positioning, service delivery, and then to small shops, the use of technology is full of strong human touch.

First of all, no one would have thought that the customers of retail outlets should be the small shops on the street.

Ali holds the Bank of Yin Tai and Lianhua supermarket. If Ma Yun wants to expand to the offline retail market, the large retail group has a larger market share, and in the process of doing business data, it is easier to execute as long as the group orders.

Of course, some people will say that the market share of the retail outlets on the street can not be underestimated. Ali is sure to occupy it.

If so, Ali can completely replace these stores with an unmanned supermarket. For Ali, there is no problem in technology and capital, and no supermarket runs cheaper.

Therefore, Ali chose to retain these small shops and let them have the opportunity to upgrade and upgrade, which is Ali's value recognition for the small shop people.

Secondly, the human touch comes from the service of retail City partners.

Many small shopkeepers are in the background of the retail WeChat public account, thanks to the city partners who serve themselves.

Thank them for not giving up themselves in persuading themselves to use the retail link. When they are using retail outlets, they are always ready to answer questions online.

City partners and shopkeeper are standing on the same front, working hard together, so that the bosses find warmth and new passion.

Thirdly, the human touch comes from the application of technology in small shops.

Ali is trying to run a face recognition technology in his Hangzhou Xixi park.

The device is placed at the door of a small shop to identify the smiles of customers entering the store.

It is said that when the corners of your mouth are bigger, the more you laugh, the more discount the owner will give you.

Isn't shopping just to make people happy? This kind of technology is to make you laugh.

Not only that, the technology device in a small store can identify what merchandise you pick up, and show you how the netizens are talking about this product and how to evaluate it.

This allows you to connect with us all the time.

The birth of the Internet was from the beginning to promote the connection between people.

In the past twenty years, the Internet has really shortened the "online" distance between people and people. Nowadays, people can connect with each other very conveniently through the Internet.

However, this time, what Ma wants to do is move the "close" distance between "man" and "online" to "offline" to further promote the great connection and integration of mankind.

The future is not far away.

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