Anshan Entity Shopping Mall "Double 11" Holding Big Move With The Electricity Supplier "Knock"

Along with "

"Approaching", the electricity supplier is constantly increasing publicity efforts, while the Anshan entity shopping mall has moved ahead to promote the "wheel battle".

In the past week, some shopping malls in Anshan launched large-scale promotions in the name of anniversary, creating the best sales performance in the second half of the year, while more shopping malls are planning "double 11" promotions, chanting slogans "below or equal to online prices".

Dynamic

A new round of sales promotion

"Two months of new money."

They all hit 40 percent off and made a decisive decision. "Just this past weekend, many citizens spent their time in shopping. The two shopping malls also launched a large-scale promotion on the theme of anniversary. The sales discount for autumn and winter clothing dropped to about 40 percent off, which was bigger than the" eleven "golden week, and also caught up with the cooling. People's enthusiasm for buying autumn winter clothes was thoroughly stimulated.

Sales data from a shopping mall show that the single day sales of anniversary activities are three or four times higher than that of the "eleven" golden week. The highest sales day is the sum of sales on the four day of last year's anniversary celebration.

And this round of sales promotion, Anshan citizens not only shopping demand is strong, purchasing power is also very strong, another shopping mall annual celebration guest price reached 1800 yuan, up by four hundred or five hundred yuan compared with the same period.

In this regard, the two stores responsible for each person believed that genuine sales promotions, coupled with the cooling day "catalytic", jointly created the second half of the best sales performance.

investigation

Hold up big move "double 11" with electric business "knock"

The survey found that this round of sales promotion is also for the upcoming "double 11" warm-up.

In fact, at the moment, several shopping malls in front of the business circle are "grinding the knife" and actively preparing for the "double 11" activities.

The relevant person in charge of a shopping mall said that it is now actively negotiating and negotiating with suppliers to ensure that the brand of "double 11" activities synchronized with the Internet on the same day can be "lower than the Internet" on price.

Another shopping mall responsible person also said that after the anniversary celebration activities will immediately be put into the "double 11" preparation, to ensure that "the mall price is equal to or lower than the online shop price" has been the biggest selling point of the "double 11" activity in the recent two or three years.

In the physical shopping malls, the price is not higher than the Internet, it can also try on the spot and do not have to wait for the express delivery in a distant future. This is the advantage of the entity shopping mall not afraid of the electricity supplier's "double 11".

extend

"Double 11" is "win-win" is a win-win situation.

With the coming of "double 11", many online shoppers have unconsciously extended their online time every day, paying close attention to the "double 11" trend of each brand, and the number of goods in the shopping cart is also climbing.

And now referred to the "double 11", the physical shopping mall is no longer full of frustration and pessimism just like a few years ago. On the contrary, it is more confident and full of expectation.

A number of shopping malls statistics show that last year's "double 11" turnover in the first three days of the annual single day turnover, negotiating with brands and manufacturers to get promotional resources, is no longer the exclusive business of the electricity supplier, in the case of similar discount.

The advantage of experiential shopping is highlighted.

The "double 11" node is not only a shopping Carnival enjoyed by the electricity supplier, but a "online get-together".

Of course, consumers are also beneficiaries. They buy their favorite merchandise at about 50 percent off discount or even the lowest price in the whole year. Although the wallet is "thin", the satisfaction of shopping can also be remembered for a long time.