Recently, Children'S Outdoor Brand KIDSANFO Has Landed In Sanfo Outdoor Stores.

Recently,

Private children outdoor

KIDSANFO has landed at Sanfo's main stores. KID is founded by Sanfo outdoor founder Zhang Heng. He said: we are making outdoor equipment for children to promote children's outdoor business and enhance their physique and moral education.

It is understood that KIDSANFO's LOGO is the two main body.

As a child, most people like two things when they are young: 1, raise a small animal, 2 go out to play.

Different from other children's brands like NIKEKID and TOREADKID, putting KID in the front is due to putting children's interests first.

Sanfo outdoor draws on the design features of many outdoor brands, and combines the many functions and features and details of its own children's clothing to design Sanfo children's clothing.

And today's children's outdoor market environment, this "cake" looks tasty. KIDSANFO is a newly established Sanfo outdoor development project. This year, the domestic market of adult outdoor products has been relatively fixed.

With the introduction of the policy of "open two child", the rise of family outdoor tourism concept and the good market prospect of children's shoes, many outdoor businesses aim at the opportunity of children's outdoor business.

Seemingly huge potential is actually the development stage, the pace of children's outdoor development stage is still relatively slow. Sanfo outdoor made detailed market research during the period of R & D listing, because the price is generally high or functional protection is low, these brands are still relatively slow in the development of children's outdoor market.

Even after the two foreign brands with children's first outdoor brand have been stationed in China for two years, the number of shops is still numbered.

This phenomenon also appears on many well-known domestic outdoor brands. After the introduction of children outdoor series as sub brands, the market reaction is not as good as expected.