A&F'S Road To Recovery Is Unfortunate And Bad For Investment Banks.

U.S.A

Retailers repeatedly hit the market, which is more like a myth.

But after the adjustment, it is not so easy to recover.

As the most active change of the brand's inherent image, A&F has recently been unsuccessful by investment banks.

Although in the past year, the Logo has been cut down for music, and the interior lighting has been upgraded.

It is still useless. Consumers still have the inherent image of A&F as "sexy" and "sell meat". The road to recovery is very difficult.

It is reported that investment bank analysts believe that the market for the group's prospects for recovery is too optimistic, ignoring the A&F market facing the retail environment and the weakness of the retail industry in Beijing, at the same time, the group is accepting the United States.

Retail survey data show that A&F is still the lowest scoring brand after great efforts to rectify it.

In addition, although the above remedial measures have little effect, the group's fourth quarter profitability has improved, reversing the 14 consecutive quarterly profit decline since the 2012 fiscal year.

Transfer to sale.

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Although the fashion circle is dominated by many European and American brands, the trend of fashion is also dominated by the European and American departments. However, with the rise of local brand forces in the Asian market, Asian manufacturing has also become the choice of many young people, which greatly affects the status of the traditional fashion brands in Europe and the United States.

Fashion experts have found that high quality is no longer the trump card of luxury brands in Europe and America. The local production base, new fabrics and lower price regulated by Asian brands are attracting more consumers.

Data from lac Crawford show that sales of Korean brands and Asian brands are increasing year by year.

In addition to the recent Seoul luxury conference, Lian Crawford also said that the number of Chinese brands in the Department Store increased from 4 to more than 30, while the main buyers were overseas Chinese, with the age of 25 years old.

With the younger generation of fashion consumers, the demand for personalization is gradually increasing. As a brand made in Asia, due to the development time is not too long, it is more willing to contact new things, so no matter from design to fabric innovation, it is even more unexpected.

But will future Asian manufacturing become a benchmark for Europe and the United States? This still takes time to observe.

But the most important point is that consumers are no longer prejudiced against "made in Asia".