What Does The Younger Generation Love Asian Brands And European And American Brands?

Although the fashion circle is dominated by many European and American brands, the trend of fashion is also dominated by the European and American departments. However, with the rise of local brand forces in the Asian market, Asian manufacturing has also become the choice of many young people, which greatly affects the status of the traditional fashion brands in Europe and the United States.

Fashion experts have found that high quality is no longer the case.

The trump card of luxury brands, the local production base, new fabrics and low price controlled by Asian brands are attracting more and more consumers.

Data from lac Crawford show that sales of Korean brands and Asian brands are increasing year by year.

In addition to the recent Seoul luxury conference,

It also indicated that the number of Chinese brands in the Department Store increased from 4 to more than 30, while the main buyers were overseas Chinese, aged around 25.

As fashion consumers become younger and personalised

It is also gradually increasing. As a brand made in Asia, because of the development time is not too long, it is more willing to contact new things, so no matter from design to fabric innovation, it is even more unexpected.

But will future Asian manufacturing become a benchmark for Europe and the United States? This still takes time to observe.

But the most important point is that consumers are no longer prejudiced against "made in Asia".

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As a spokeswoman for the "mother pack" Coach, due to the improvement in design and inventory measures, and the strong demand growth in the luxury market, Coach finally ended its three year sales decline and recorded an increase.

However, Coach obviously wants to keep a safe and healthy environment in the economic downturn.

As a result, after the three quarter earnings report was released, the group announced that there will be high-level pfers to consolidate the results, while restructuring the business will also result in layoffs.

It is reported that Coach's chief operating officer, global marketing and customer experience president will leave, while North American president is also president of global marketing. The former chief executive, legal adviser and Secretary of Todd Kaha will have a group president's title.

In addition, the group announced that it will lay off 300 people. Meanwhile, layoffs will be concentrated in the administrative logistics department. The total number of layoffs will account for 10% of the logistics staff and 2% of the group's staff.

Despite the good news, Coach's share price rose by 2.4% on the day and 2.99% after the big layoffs.