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Is It Reasonable For Customers To Buy And Consume?

2015/12/16 19:36:00 31

Clothing StoreShop StrategyBusiness Strategy

In the store, you can often see such a scene: the sales staff are enthusiastic, the customers are frosty, the salesmen are smiling, but the customers are numb.

Half of it is sea water and half of it is flame! Although it is "not to laugh at a man's face", customers do not "throw it into Li, and report it to peach".

However, we must not be able to kill the enthusiasm and fighting spirit of recommending shopping by the indifference of customers. Instead, we should take the time to assess the situation and let the customers "warm up".

In the store, this indifferent customer may say little, or even never take the initiative to consult, but prefer to self selection and comparison, and the recommendation of the salesperson often do not respond, do not buy or not buy the position.

However, this does not mean that there is no need for such customers, or only for pre study visits or casual visits.

In response to the indifference of customers, business people must quickly identify the reasons for their indifference and take measures accordingly.

First, customers are not interested and customers are not interested.

In this regard, business people should take the initiative to recommend more varieties and styles, give customers more choices, and help customers to be interested and make purchase decisions.

Second, customers are still choosing to compare, and they are still thinking and judging themselves.

In view of this situation, do not rush to communicate with customers more.

When customers are selected, or if they have not been selected for a long time, and when inappropriate choices are made, they will not be late.

Third, customers try to get good purchase conditions and make indifference for sellers to make concessions on paction terms.

Indifference is completely assumed, because indifference is their weapon in exchange for bargaining capital.

In this regard, business personnel should not be overzealous, passively replace the initiative, wait for customers to take actions in language or behavior, and then make corresponding moves.

Fourth, because of bad mood, customers are in a bad mood.

Cold is

Customer sentiment

The external performance, even in the shopping process revealed.

In this regard, the salesperson should understand, at the same time, reduce language communication appropriately, or pfer to topics of interest to customers.

We must try to make a surprise for our customers, let the mood of the customers be released or feel happy.

Fifth, customer demand is vague and can not be accurately described or answered by the salesperson before a suitable purchase choice is encountered.

In reality, there are many customers who just need to buy, but don't know what to buy, what brand to buy and what kind of goods and services they want.

In this regard, business personnel should dig deep into the details, and recommend the most appropriate products or services for customers' needs.

Sixth, customers do not like the interruption of shopping process, and they reject the sales staff intervention.

Or, customers are indifferent or even evasive because customers want to get shopping space and freedom.

Although "no one is smiling," but if the salesperson is too active and enthusiastic, it will stifle the enthusiasm of customers to buy.

Customers are often arrogant, arrogant or arrogant, but customers do have arrogant capital.

Customers are right, because customers are the "food and drink" of the shop, which is to be respected and filial.

Moreover, customers often feel "superior to others" because they dominate the "decision power" of buying and selling pactions.

In the process of salesmen selling to them, customers

Arrogant

The performance is incisively and vividly: in the process of accepting recommendation, it seems to be disliked and disdained; customers are impatient, unwilling to communicate with business people, always find the manager and find managers; customers often interrupt the salesmen's promotion, and even often deny the salesmen's arguments; customers like to "put on airs"; they shout at three salesmen for four; deliberately boast of their status, ability and strength, elevate themselves and belittle others.

Encounter such

customer

The self esteem of business people is often hurt and hurt, and the customers are "dwarfed" in their work.

There are also reasons why customers behave arrogantly.

First, customers have certain identities or social status. Therefore, "pretend to be big" shows a sense of being "elevated" and gives people a sense of "shelf".

Second, customers purchase large scale, obviously is the store's "big customers", and then "customers bully shop".

Third, customers are very knowledgeable, experts and experts, so they show disdain for pushing sales, because buyers always like superior, and buyers always feel that they are very professional.

Fourth, because of the personality of the customer, the personality factor leads to his arrogance and supercilious.

For such arrogant customers, the store manager can educate the shop assistants to deal with it patiently, which has nothing to do with self-esteem.

In business processing, it can give arrogant customers more time and space, appropriately "cold treatment", so that customers can choose to think and decide.

If customers approve of goods, prices and services, they will certainly give feedback.

Or from language, or from action.

At this critical juncture, sales can also be achieved.

As a store manager, not only do we need to understand the indifference and arrogance of our customers, we should also teach the clerks to treat the customers' tricky, apathy and arrogance correctly, and take corresponding countermeasures to let the customers pay the bill and harvest the customers' praise at the end.


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