2015 Xinyi Public Welfare Foundation Debut In 2015 Shenzhen Underwear Exhibition

May 7 - 9, SIUF2015'China (Shenzhen) international brand underwear Exhibition In the grand exhibition of Shenzhen Convention and Exhibition Center, Xinyi public welfare foundation first appeared in the lingerie exhibition. With three positions and three events, the whole underwear industry and social care were touched.

Three positions, stick to care

For the three day exhibition, the Xinyi public welfare foundation has set up three positions, including the static display area, the experience area of the foundation and the public image exhibition area of the Hui Jie group.

Thanksgiving May, enjoy the experience of attack. Sponsored by the heart clothes public welfare foundation, Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd. and Shenzhen four wheel drive Culture Communication Co., Ltd. Heart clothes public welfare meeting It was held on the 2 floor of hall 6, Shenzhen Convention and Exhibition Center. By selling a commodity to the heart clothing foundation, we donated 1 yuan of love activities to promote the purpose of "the strength of the underwear industry and promote the development of public welfare in China". This event is the first public welfare event sponsored by the foundation since its foundation. 21 well-known underwear brands participated in this love activity and jointly helped the public welfare undertakings to care for women's health.

During the activity period, 70 percent off of the goods in the experience area will be sold. The organizers will launch a daily limited time limit of 1 yuan to buy the activity. The businesses will also launch a sales promotion campaign to give real benefits to the vast number of consumers. At the same time, they promise to sell a product to each other, and will donate $1 yuan to the charity fund to support the "heart care plan" to help the poverty-stricken families with breast cancer.

Three major activities, we are in action.

With the same heart of care, the strength of the industry has gathered together. The foundation of the Xinyi public welfare foundation is the momentum of the underwear industry. During the exhibition, the Foundation launched three major activities, officially launched the Xinyi public welfare foundation breast cancer care fund, and launched the "2014-2015 SIUF China". Underwear The annual public welfare award of the industry and the Hui Jie group jointly sent a complimentary care to women after breast cancer surgery, and tailored 80 sets of "underwear and customized milk" for one to one.

Eight home furnishing brand carnival, start the heart dress public welfare home service alliance

The "home furnishing Carnival" jointly launched by eight well-known home furnishing brands, including Fenton snow, beauty, Bao, hang, Chun Du, Xue Li, Qing Tong, ban bang, Kai Sheng, and so on, was held in Shenzhen Convention and Exhibition Center and China (Shenzhen) international brand underwear exhibition. As the first domestic fashion alliance to join the Xinyi public welfare, it will join hands with the public welfare foundation to support its "sell one donation". That is to say, the eight flagship Tmall flagship store will be sold online in from May 7th to 22nd. Every order will be donated to 1 yuan in public welfare. The proceeds will be used to care for women's health and public welfare.

Our hearts, our commonweal, we are in action.

On the evening of May 7th, the golden fashion belly awards, the SIUF annual awards ceremony of the Chinese underwear industry, was released at the 5 Hall of Shenzhen Convention and Exhibition Center. Hailu Qin came to the scene as a public welfare guest, and she shared lots of knowledge about female breast health.

In order to better help breast cancer patients, on the bright night, the Xinyi public welfare foundation formally set up a special fund, the Xinyi public welfare foundation breast cancer care fund. Hailu Qin and the director of the Shenzhen nongovernmental organization authority Li Wenhai, director of Dubai Yao of Shenzhen Xinyi public welfare foundation, the Secretary General of the China Social Work Association's special fund management committee of breast cancer, and the director of the pink ribbon care fund Li Su, witnessed the launching of the special fund.

In today's era, the underwear industry is booming. China is moving from a large underwear producing country to an underwear brand power. With the growing influence, we will assume greater international responsibilities. As the third force to promote social development and progress, public welfare undertakings have also ushered in an unprecedented stage and play an increasingly important role.

The underwear industry has already seen many enterprises with a sense of social responsibility, quietly advancing on the road of public welfare. The launch of the "2014-2015 SIUF China underwear industry annual public welfare award" is aimed at focusing on good deeds and conveying the spirit of public concern in the whole industry.

Shenzhen Hui Jie group, as a company with a sense of social responsibility, has carried out its main brand, Manifen, who has spared no effort in the road of public welfare. The donation of love bra and milk has gone through more than 20 large and medium-sized cities throughout the country, and donated thousands of sets of love bra. The goddess of hand Carina Lau, COCO Coco Lee and supermodel Li Ai are involved in the public welfare donation activities after the operation.

The Shenzhen Xinyi public welfare foundation will join hands with LOVE IS POWER to enjoy the energy and energy - Manifen's "postoperative underwear" national public welfare donation plan. It will deliver free care to women after breast cancer operation at the exhibition site. The tailor-made underwear studio will tailor 80 sets of "underwear and matching milk for women" after the operation.

As a new love force in the underwear industry, the foundation has been receiving donations from the company in the past year to help patients with breast cancer. In the days to come, we will launch more loving enterprises and carry out public welfare undertakings in the end.

Background link

The Xinyi charity foundation is a non-public Fund approved by the Shenzhen Civil Affairs Bureau in 2014 and registered by the Shenzhen Municipal Bureau of civil affairs and headed by Shenzhen Civil Affairs Bureau in 8.

As the sponsor of Xinyi public welfare, Shenzhen lingerie industry association has more than 200 member enterprises, and has second of the world's first professional brand exhibition. "China (Shenzhen) international brand underwear Exhibition", relying on strong industry background, heart clothes and public service should be transported. In line with the idea of "gathering love from society, transmitting the heat of life and caring for women's health", the foundation will appeal to all the strength of underwear industry, enterprise, government, media and so on. Through fund-raising, charity sale, charity auction and other public welfare and underwear health promotion activities, the foundation will raise funds to invest in the female breast health cause, which will be used to subsidize women's health and public welfare projects, popularize health knowledge, subsidize underwear teaching and scientific research projects, subsidize and help breast patients, help the poor and provide disaster relief, and subsidize education. At the same time, it helps enterprises enhance brand image, extend brand value, enhance corporate credibility, effectively unite industry strength, disseminate beauty and convey love, and highlight the CSR (corporate social responsibility) of China's underwear industry to the whole world.

Adhering to the purpose of "condensing the strength of the underwear industry and promoting the development of China's public welfare", the Xinyi foundation will focus on the deep integration of the industry and public welfare charities, and create a public welfare mode of "everyone can be public good and the masses participate in" through the advantages of the industry to promote the construction of public interest. Advocating the public value concept of "caring for women's health and walking hand in hand", creating a public welfare matrix based on "the most transparent public service activities, the most open public partners and the most innovative public service practice", and promoting public welfare charitable acts to become the corporate life and participation habits of all people, and promote the positive practice and innovation contribution of the underwear industry in the field of corporate citizenship and social responsibility.