LV California Fashion Show Gathering

This Wednesday LV And its creative director, Nicola Geschel Nicolas Ghesqui, leads the fashion world to experience the California dream, displaying a brand new holiday Series in a legendary building in Palm Springs.

A total of 500 guests attended the fashion show, including the famous French actor Catherine Deneuve (Catherine Deneuv), the French actress Sherlock Charlotte (Gainsbourg), the American actress Marisa Tomei (Marisa Tomei) and the LVMH group president Bernard Arnaud (Bernard Arnault). Nicola gage El, director of brand creativity, has shown a new series. A series of Amazon women riders are wearing long Leather Flats, wearing genuine leather speakers, long waist, hollowed out, or belts, or with studs or toothed ones. Others are wearing long pants and short pants, with patterns on plants and some of them inspired by Indian traditional fabrics.

More than fifty models are in Bob Hope and DeRossi Hope's former residence of Arai Chirabanobuho. The building built in 1973 is a masterpiece of the American architect John - rakner, surrounded by desert hills.

Nicola gaskey El told Agence France-Presse that "the contrast of this mansion is very inspiring to me. On the one hand, it is very aggressive and rough, but the endoplasmic body is more gentle and more decorative."

Nicola gay El was in charge of LV brand creative director at the end of 2013, and succeeded Mark Jacob (Marc Jacobs). He said he designed a "women's community living in the desert".

Smooth modeling, some use genuine leather, others are cloth. He said, "almost want to create a kind of confusion effect between different materials", paying special attention to "Sports", which is very important for LV. This is a constantly moving woman.

Before the fashion show, a group of models dressed as living statues, dressed in glam-rock style clothes, dressed and hairstyles imitated Bowie Bowie (David Bowie), receiving reporters, celebrities and numerous customers in Bob Hope's former residence. This concrete building features futuristic modeling and circular modeling.

Shortly after Nicola gay El joined the company last year, LV held a holiday Series in Monaco. Fashion Show 。

The series of two major seasons between spring and summer and autumn and winter are traditionally more austerity, but LV hopes to add more space to them and continue to lead them to the world.

LV general manager Michael Burke told Agence France-Presse that "in terms of sales volume, this is the most important series".

Holding fashion shows in a special place is very important not only for image, but also for consolidating relations with customers. Wednesday's fashion show's customers come from all over the United States and China, Canada, South America and so on.

The cost of such an activity could reach several million euros, Michael Burke said.

Michael Burke also said, "in Paris, fashion shows are mainly built for buyers of media and stores. Here, we invite customers to come to a cultural atmosphere within three days, which is not always possible during the fashion week.

LV is the third luxury brand in California so far this year. It used to be Tom Ford and Tom. The two brands are the latest fashion show in Losangeles, which is only two hours away from Palm Springs. The two brands are LV.

Michael Burke said, "Palm Springs was a symbol of modernization in the last 50s, and then gradually lost its vitality, but now it is beginning to revive."

He stressed, "New York is the capital of the global culture, but it is deeply rooted in Europe. For the whole world, California represents the modernization of the United States.

C cilia Dean, co-founder of fashion magazine Visionaire, thinks that it is a little "abnormal" to see the fashion trend rush to Losangeles and California.

Saint Laurent, for example. Brand creativity Director Eddie Sleyman (Hedi Slimane) lives and works in the city of angels in Losangeles.

But for C e cilia Dean, "the fashion industry has turned to celebrities, who have become the new idols of our times and have promoted the fashion trend".

She finally said, "movies, music, and all these things are pouring into Losangeles. This is no longer a city where handsome young women can be seen jogging in sports pants.