"Tin Dog Net" Is Intended To Become The First Brand Of O2O In The Domestic Retail Industry.

After the steady development of the Internet has returned to its original channel attribute, this view has become the consensus of the industry.

Against this background, traditional enterprises that have passed the "savage" Internet era have begun to find suitable ways to accelerate integration with the Internet so as to complete their pformation.

Recently, China's largest department store group, DAC group's mobile e-commerce platform, "tin dog network" was launched in July and is scheduled to be released in Beijing in early November. The platform was launched in November 8th.

It is understood that the big business group, founded in 1995, has more than 200 large and medium-sized department stores in more than 70 cities in 14 provinces.

The launch of the "tin dog network" under the leadership of the former Wanda electricity supplier Liu Sijun, through the opening of online and offline links, to find a way of their own Internet development.

It is reported that "tin dog net" will take the online and offline combination of O2O mode, users through online purchase, and then to the line to extract goods, perfect integration of online and offline resources.

It is worth noting that in this process, the "tin dog net" does not receive any commission from the offline stores. It solves the conflict between the traditional enterprises and the online business, and enables the online and offline resources to be reasonably matched, thus forming the overall marketing closed loop -- providing the passenger flow from the online to the offline line, and then feeding the line through the offline stores.

In Liu Sijun's view, the big business group has three main advantages: first, because of the balance of interests under the online and offline interests, the offline stores of the former big business group will become the main channel to bring the passenger flow to the tin dog network; second, after getting rid of the single product inventory of the suppliers, all users can enjoy the real-time system docking and get the same price of all the channels. Third, through the integration with the offline stores, the network can achieve the various ways of user to store self purchase and offline shop distribution, which is not comparable to other electricity suppliers or O2O companies.

In fact, in the eyes of many people in the industry, the development of Internet in the first fifteen years is a barbarous period. We are crazy to expand and attract users. At present, besides the mature business models such as electricity suppliers, games, Guangzhou and so on, no commercial closed-loop system has been formed.

With the further development of the Internet, the integration of traditional enterprises and the Internet has just begun. This also indicates that there will be a wave of new Internet and traditional enterprises in the next ten years.

"Tin dog net" seems to conform to this trend.

Liu Sijun pointed out that although unlike other electric providers, tin dog network attracts large numbers of talents through headhunting, but on the whole it is a practical talent recruited by him himself. It is a truly talented person who understands the integration of traditional enterprises and the Internet.

In his view, the development of future electricity providers is bound to revolve around the development of O2O from online to offline, so even if we understand the survival rule of the Internet and do not understand the offline mode, or only understand the offline and do not understand the online, we can not really make the electricity supplier O2O.

At the same time, Liu Sijun believes that the future development of O2O mode of electric business will have a higher threshold for entrepreneurs.

On the one hand, there must be enough offline experience shops and long time brand accumulation. If we just start from the online development to the next line, it will be a reverse growth process. It will be very difficult for us to make products after the first construction of the channels. On the other hand, we need a large amount of capital to sustain. Any successful business model will not be profitable at the beginning. As we all rush towards the O2O mode, it means that there will be a very fierce competition in a long time, which will test the company's operational capability and test whether the company has sustained capital investment.