Luo Lai Wants To Move Offline Products To The World Cup.
June 11th, Connection Roley, vice president of home textile new channel group, Wang Liang, understands the new moves of Roley home textile business in this year.
This year, when Luo Lai home textile operates its Internet brand LOVO, it will select some offline brand products for direct online sales. Wang Liang said that the criteria for choosing offline products are high cost performance of products, easy presentation of product styles on the Internet, and appropriate logistics and transportation costs.
At present, the brands on the preparatory development line are excellent, Shang Ma and some imported brands. It is understood that Luo Lai has been online operation of the offline brand is a sole agent in China, a Italy brand. One of the shareholders of the brand is Italy international Buffon, who is choosing the time to launch the brand on the occasion of the four year world cup.
For O2O, Wang Liang This is also a topic for Roley's home textiles. At present, there are about 3000 outlets in the home textiles of Luo Lai. If the operation mode is fully considered, the speed of promotion will be very fast. At the present stage, Luo Lai controls the rhythm for O2O, hoping to find a more suitable mode of operation. In the short term, it may still be a form of separation between online and offline products.
In addition to the PC terminal, Wang Liang said to the billion state power network that at present, the home textile of Luo Lai has also been distributed at the mobile terminals. The channels of cooperation include Tmall's mobile terminals and Jingdong's Micro stores. When there are large-scale promotional activities, Tmall mobile terminal traffic accounts for 30% of the store traffic, and the micro store operates less than a month and is still groping for the stage.
The sales season of home textile products is from August to April of next year. In June, Tmall and Jingdong have a large household promotion. By comparing the LOVO products and prices of two platforms, the billion power network found that the products of two products are different and the prices are different.
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