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Luxury Armani Push Line A|X Into Fast Fashion

2014/6/15 12:41:00 25

< a href= "http://sjfzxm.com/news/index_x.asp" > < < /a > >, the A|X of Italy luxury brand Giorgio Armani A|X (Armani Exchange) enters the fast fashion news and attracts attention in fashion circles. As is known to all, the luxury industry is depressed due to various reasons, and brands are trying to cater for the development of the market. Young and practical wear has become the choice of all brands. But it is the first time that we have heard that the luxury brand of the luxury line has become a fast fashion brand. 
 Giorgio Armani gives A|X a brand new position: "the first global fast fashion brand in Italy, and its consumer group is still a young group of" Armani DNA ". In other words, this decision is only a change in positioning, and this change may attract some potential fast fashion consumer groups besides the former brand fans, thereby bringing more profits to the whole group. 
 Giorgio Armani < a href= "http://sjfzxm.com/news/index_x.asp" means that < /a > will vigorously inject funds into A|X, which is enough to see that he is optimistic about the fast fashion market. "Fast fashion occupies a place in the fashion industry's youthful vitality." Giorgio Armani said, "I firmly believe that A|X will become one of the most dynamic brands in the world." 
P, Giorgio Armani said these are not groundless. In recent years, the luxury market has been depressed, and the fast fashion brands have been rising rapidly. They have won numerous consumers by changing the styles, the speed of updating, and the price of the people. This also makes all fast fashion brands open new shops. Far from it, according to the statistics of China Unicom, there are nearly 1000 fast fashion brands in the Chinese market in 2013. 
 and fast fashion brands have been linked to luxury brand designers many years ago. Karl Lagerfeld, Donatella Versace, Stella McCartney, Roberto cavolli, Viktor&Rolf and so on have collaborated with fast fashion brands. A leather garment designed by Versace for H&M is between 2000~3000 yuan, and the dress is less than 1000 yuan. Although the normal price is higher than H&M, it is far lower than the Versace price. So listing often leads to looting. This kind of marriage has also become a fast fashion brand's trial marketing method. 
Besides P, in recent years, fast fashion brands have begun to get involved in high-end areas, such as the IPJ series that UNIQLO designers directly participated in, and the high-end &Other Stories launched by H&M last year. But in terms of feedback, the high-end brands of these fast fashion brands are not easy to go. Because of the high price, they are from the hands of fast fashion brands and have nothing to do with big designers. Consumers do not buy it. 
 from this point of view, perhaps Giorgio Armani's thinking of transforming from luxury brand to fast fashion brand is more reliable. After all, A|X's DNA is a luxury brand, and there are also Giorgio Armani. 
 < a > href= > http://sjfzxm.com/news/index_x.asp > > /a > Giorgio Armani. The first thing you think of is the identity of his designer. But don't forget that he is still a businessman. Giorgio Armani is owned by 100% of him. This has become the only myth in the fashion industry. He can stand for 39 years in a competitive fashion circle, and still maintain absolute control and independence. He still has his own management and marketing strategy. 
P Giorgio, now 80 years old, has many positions in the fashion empire of its own created by the chairman, chief executive officer and creative director of the board of directors. His every decision is to make her fashionable Empire better develop. "Armani" Although the first crabs always have some risks, but without risk, how can they succeed? What is the result of luxury brands entering into fast fashion? It seems that we have to wait for time to give us the answer. 
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