Beijing Plan Designed By JAY AHR And TOD S

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > JAY AHR < /a > hand in hand TOD "S" designed by the Beijing plan (JAY AHR JAY) has recently opened at the Ullens Contemporary Art Center (Beijing), exhibiting the innovative embroidery art and fashion works designed by French artist and designer.

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< p > "I am glad that Jonathan can present the inspiration and embroidery technology in China with modern design aesthetics, so that we can have a completely new understanding of the potential of Chinese embroidery technology."

Angelica Cheung, editor in chief of Vogue dress and beauty, said.

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< p > the exhibition of "a href=" //www.sjfzxm.com/news/index_c.asp "," new embroidery art "/a, clothing and accessories, designed by designer Jonathan Riss, reflects the designer's efforts to integrate exquisite traditional handicrafts into modern design, and the Italy civilization and exquisite craftsmanship inherited by TOD" S ".

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< p > "for TOD 'S, handicrafts are not only an important part of civilization and art, but also a belief and way of life."

"The Beijing plan" is a handshake between Oriental and Western craftsmanship, said Edoardo Vittucci, general manager of TOD S China.

Thank Vogue and UCCA for giving TOD 'S and JAY AHR the opportunity, let's share this wonderful handshake with more Chinese friends.

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< p > the first exhibition in China is the proof of the close relationship between JAY AHR and China, and also demonstrates the brand's commitment to the cultivation of artistic and cultural awareness.

The relationship between JAY AHR and China began in 2003.

In 2005, the brand began working with traditional embroidery craftsmen from the rural areas of Eastern Hebei.

This cooperation has also contributed to the recent establishment of JAY LAB.

JAY LAB is a top embroidery development studio, located in Beijing Institute Of Fashion Technology, where embroidery technology design and technology continue to achieve new breakthroughs.

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< p > "my working style and way of thinking have been greatly influenced by China's ability to look forward to the future.

The history of China has a long history, and its culture has an extraordinary forward-looking thinking, which deeply attracts me.

Today, China is not only one of the largest economies in the world, but also one of the great inspirations.

In Beijing, I can get great inspiration from the moments of simple daily life, which can naturally become a complete idea and concept.

The balance between simplicity and complexity is the theme I want to express in this exhibition. "

Jonathan Riss said so.

"I am very happy to share my views and unique experiences with Angelica," a href= "//www.sjfzxm.com/news/index_c.asp" TOD "S /a and UCCA.

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< p > "UCCA has been committed to presenting diverse exhibitions and public projects.

As the pioneer of China's limited edition art operation specialization mode and the pioneer of China's new design, UCCASTORE has been advocating the endless possibilities of life with art and design for many years. "

UCCA CEO Xue Mei said.

"I want to thank Jonathan for his untiring insistence and his unique aesthetics, deconstructing Chinese traditional crafts and integrating them into contemporary design.

This will also help promote and develop traditional Chinese arts and crafts.

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< p > UCCA and UCCASTORE expect to extract real beauty from life and matter, and let this limited space bring more beautiful things to the world.

This exhibition will exhibit a series of works of art created by Jonathan Riss over the past six years, all of which are part of the personal art plan surrounding embroidery.

The series contains six main themes (each theme represents an embroidery technique) and is presented through the classic accessories of JAY AHR logo and TOD 'S.

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< p > the theme of graffiti is to pay tribute to today's street culture. The genuine communication between the original graffiti and the new authentic line embroidery technology depicts the track of the contemporary urbanization movement.

The theme of tear uses multiple dimensions and depth to create amazing visual illusions.

The fabric is torn and reconstituted, decorated with various jewels and jewelry, which is just to pay tribute to the beauty of clothing.

The shadow theme studies the movement of light and shadow in embroidery and integrates it into works.

Light moves on metal and siliceous materials, which are hand sewn on the surface of the fabric, and become an integral part of the work.

Racial themes spontaneously represent the definition of race.

The repeated use of main materials perfectly reflects the essence of originality.

The chain theme draws inspiration from Beijing's architectural landscape, and uses various materials and textures to create a natural sense of movement.

The digital theme unexpectedly uses industrial materials to reflect the ubiquitous science and technology in today's human life.

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