Humen Builds More Than 50 Billion Garment Industry Gathering Areas

Every fashion show is a major highlight of the Humen trade fair.

Since reform and opening up, Humen clothing After more than 30 years of development, industry has grown from scratch to strength and has gone through a path of breaking cocoon into butterflies. Today's Humen has already formed a large scale garment industry cluster, a complete and perfect clothing industry chain and a mature and well-developed clothing market system. Clothing has become a characteristic industry, leading industry and pillar industry in Humen.

It is understood that Humen will focus on building a garment industry cluster in the future, and strive to exceed 50 billion yuan in annual sales, and drive Dongguan garment industry cluster to achieve annual sales of over 100 billion yuan.

The scale of garment industry is "the best in the world".

At present, Humen clothing Clothes & Accessories Industry has become the leading industry cluster in the country. According to the data provided by the Humen Organizing Committee of trade fair, the garment industry cluster in Humen town ranks first in the country's garment industry cluster. The existing clothing and apparel market area is about 7 square kilometers, with a total operating area of 2 million 320 thousand square meters, with 40 professional markets and 15 thousand business households, with annual sales of nearly 50 billion yuan. The market area under construction is about 1 million 700 thousand square meters, all located in the Humen business district.

By the end of 2011, there were 2346 garment and apparel production and processing enterprises in Humen, with a total production area of 2 million 740 thousand square meters, employing over 200 thousand people, and the total annual industrial output value was about 20 billion yuan. There are more than 50 thousand registered trademarks of clothing and clothing, including 1 well-known trademarks in China, 3 famous brand products in China, and 12 famous trademarks in Guangdong. A number of leading enterprises such as YISHION and Song Ying have sprung up.

And the integrity of Humen's industrial chain is second to none in China. At present, there are 299 accessories enterprises in Humen, 438 logistics, printing and dyeing, embroidery and other supporting enterprises, 324 consulting, training, design, planning and other service agencies, forming a complete industrial chain that integrates R & D, design, production, sales and services to achieve full link production and sales.

Build more than 50 billion major industrial clusters

It is understood that before the Humen town through a number of research, the introduction of the "2012 Humen clothing and Apparel Industry Research Report", "on accelerating the development of Humen clothing and apparel industry of major implementation areas of the implementation of opinions", put forward within two years to fight the Humen clothing and apparel industry cluster to annual sales of more than 50 billion yuan, and to promote the Dongguan garment industry cluster to achieve annual sales of over 100 billion yuan ambitious goal.

From the Humen Organizing Committee of trade fair, we have learned that the grand blueprint vision of the 50 billion yuan industrial gathering area will be built. Humen will build a Humen garment city with a total area of 10 square kilometers, and build Humen garment city and Humen. cloth City, Humen business city, Humen logistics city. But the "city" is not the "city". Only the Humen garment city will be an industrial complex. It will include 23 clothing and clothing specialized shopping malls, including Fumin commercial building, the Yellow River fashion city, Daying women's clothing city, Longquan Commercial Plaza, Broadway, Lian koff, Kimberly, new era, 100 shopping malls, Yuehua children's wear city and so on, almost including the existing large-scale clothing market in Humen.

At an earlier media forum, Yin Jinghui, deputy director of the Standing Committee of the Dongguan Municipal People's Congress and Secretary of the Humen Town Committee, said that Humen will cultivate large scale leading enterprises in the future while cultivating Humen's leading professional market. The annual output value of 5~10 enterprises will reach 300 million to 500 million yuan, and the annual output value of 2~3 enterprises will reach 1 billion yuan. In the "12th Five-Year" period, 2~3 brands will become famous trademarks in China, and 10~15 brands will become provincial level brand-name products, famous brand trademarks and regional brands. In addition, the Pearl River Delta clothing and clothing regional brand center, the famous brand name incubator base, South style clothing weathervane, the trend of the origin of women's clothing, etc., has also been included in the Humen clothing industry construction plan.

"Three key six centers" to promote industrial transformation

In recent years, the clothing industry of Humen town is also facing the worsening external environment and the increasing internal pressure of comprehensive cost. In October 31st this year, Yin Jinghui told the media that Humen will seize the industrial restructuring of China in 12th Five-Year. Spin With the opportunity of industrial transformation and upgrading, we should actively promote the structural adjustment of garment and garment industry and the transformation and upgrading of enterprises, and build "three key points and six centers" with the "four concepts".

"We should take all aspects of the apparel industry chain, including production, marketing, matching, intermediary, transportation, hotels and other related service industries, into the category of clothing and apparel industry in the light of the concept of big industry." Yin Jinghui said that efforts should be made to build Humen into a major garment gathering area in Dongguan and a key apparel and apparel industrial cluster in China.

It is understood that the "four concepts" is to set up big industries, big markets, big brands and large enterprises. The "three key points" refer to the construction of Humen's clothing and apparel industry as a major industrial gathering area in Dongguan and a key industrial cluster in the country. The Humen garment city will be built into a key professional market in the country. Humen will be built as a regional major science and technology platform service center, a regional headquarters center, a regional creative center, a regional brand center, a regional fashion information distribution center and a regional e-commerce center, and it will be "six centers". {page_break}

"Combined boxing" reinvigorate Humen fashion

At the end of October, after a long period of deliberation, Humen formulated a new strategy of "catching two leading companies and playing a good combination of boxing". The relevant person in charge of the Humen town government explained to reporters that "seize the two leading companies" is to seize YISHION's clothing brand, strengthen YISHION group and create a century famous enterprise, seize the brand of fuming company's clothing market, make full use of its famous brand effect, revitalize collective assets, and play its leading role in Humen's clothing city.

The official said that Humen will focus on upgrading and upgrading infrastructure, improving the business environment, strengthening the parallel integration among shopping malls, rationally allocating resources, improving service levels, and building a successful and powerful clothing and clothing marketing complex in China. The future vision of Humen will be "national 4A shopping scenic spot", and become the "Pearl River Delta clothing and clothing regional brand center, the famous brand name incubator base, the South style clothing weathervane, the fashion trend of women's clothing". Finally, the distribution pattern of "clothing and clothing market south has Humen, North has Changshu".

And the "five projects" combined with "implementation of nurturing tap", "creating state-level public service platform", "innovation driven", "two integration" and "industrial alliance" will provide strong impetus for Humen to build a major industrial agglomeration area and lead Humen's clothing and apparel industry to high-end development.

Industrial Alliance taking the road of diversified cooperation

With the increasing cooperation between Humen town and other garment towns, the "industrial alliance project" should be born at times. It is understood that at present, Humen town has formed strategic cooperation alliances with Foshan, Nanhai District Xiqiao, Zhejiang Huzhou Zhili and other industrial clusters to diversify cooperation, reduce intermediate links and reduce production costs.

"Mutual cooperation with other garment cities is conducive to enriching the clothing market in Humen and realizing the integration and utilization of industrial chain resources." As for the industrial alliance between Humen town and other garment towns, Li Dingru, deputy mayor of Humen Town, is very optimistic, and this is also a new road for Humen town to explore actively. Through the establishment of industrial alliances, strengthening the integration of public service platform at the government level, coordinating the mechanism at the industry level, and docking the market demand at the enterprise level, it will help relieve or even solve the industrial pattern of horizontal excessive competition in the current domestic industrial clusters.

Such as cooperation with Huzhou Zhili Town, the purpose is to enrich the market in Humen. In fact, before the two non-governmental enterprises have long been dealings, many are designed in Humen to produce in weaving, there is a clear division of labor. According to the dispute, the children's clothing of Zhili town in Huzhou is more developed, but because the market has not been nurtured, it is very similar to that of Humen more than 10 years ago, and Humen has a market, so that there is a need for cooperation.

A few days ago, the Guangdong commodity international procurement Center Alliance was established and the first Congress was held in Guangzhou. Humen Town, as one of the 16 members of the league, attended Humen's clothing.

E-commerce is the key to Humen's future development

Xia Huizhen, 31 years old, opened a shop in 2007 with her husband in the five floor of Fumin fashion city, specializing in women's trousers wholesale business. In 2010, Xia Huizhen and his husband and wife two people decided to make online shop and push their brand "red wolf". The reputation level of the shop has risen from 5 star to 3 drill. The operation of its online shop is booming. Although the number of retail outlets is not as good as that of wholesale, the profit margin is twice as high. And the great Ying Dong international business wins 8 nations team, and the turnover is as high as nearly ten million a year. At present, the e-commerce business is booming. The more than 500 shops on the 5 floor are already full, and the demand exceeds supply.

According to incomplete statistics, about 60% of the enterprises in Humen have begun to try electronic commerce, and the number of operators engaged in online shops has exceeded 10000, and the town has 300 thousand daily average net sales. Facing the disadvantages of high operating costs, declining orders and advantages of e-commerce, Humen's well-known clothing brands and wholesalers have been involved in network marketing to seize the e-commerce market.

Insiders say that e-commerce should take account of its development with global vision and thinking. Besides providing the corresponding platform and policy support, the government needs to increase the intensity of its promotion, ensure the accuracy of its entry into the customs, enhance its overall quality, and enhance the overall image of Humen's clothing e-commerce. In August 2012, Yin Jinghui voicing that Humen town will set up an electronic commerce association to build up the "online shopping logistics gathering area" in Southern China and the "e-commerce service providers gathering area". At present, e-commerce has become an important work to promote Humen's industrial upgrading and the construction of "digital Humen", and will become Humen. Clothing industry Another engine of growth.