A Number Of Garment Factories In Quanzhou Have Opened Recently.

The existence of factory shops is nothing new, but to our surprise, there are many cities in Quanzhou, Fujian province.

Recently, there has been a series of low sales promotions, including Puma, Anta, seven wolves, tiger, Jordan, noble bird, tick tat, ABC, CBA and many other famous clothing brands, which attracted many consumers' attention.

This indicates that the brand direct factory shops are gradually entering the boom period.

Low discount goods can be seen everywhere in a sports brand factory store in tun Men street, Quanzhou. Eighty percent off or seventy percent off of clothing can be seen everywhere.

For example, a coat with an original price of 499 yuan is only 256 yuan after the discount.

A pair of sneakers with a price of 399 yuan is only 149 yuan after the discount.

A paying consumer said, "more than 100 yuan can buy a pair of famous brand sneakers, and the style is not too old. It is really cost-effective.

"According to the salesmen of the factory store, these low-priced products are not" processed "or" samples ", but the styles are old, so they are sold cheap.

Ms. Xu, who loves shopping, is a loyal fan of all kinds of factory stores. She often goes to Taobao in some factory stores on weekends.

"At first, it was just a friend who took me to a children's clothing factory shop," she said. "At first, I didn't have a very good impression of these factory shops. I didn't think I could buy anything good. But after a stroll, it was found that things were actually good, and they were all genuine goods.

"

Another consumer said that in the past, they were always attracted by sales promotion measures such as "adding money to buy", "buying 200 gifts 50" and "200 full reduction of 40", but after careful calculation, they were found to be mathematical games, with a discount of up to 40 percent off, with Limited benefits.

"After the factory store, I found that everything inside is genuine goods, most of the discount is around 50 percent off, and some goods are below 50 percent off. Shopping here is more affordable and relieved.

"The consumer said.

The weakness of franchised stores has led to the rise of factory stores, and the layout of factory shops has generally borrowed the mode of "warehouse supermarket" and "brand monopoly store", opening shelves and letting consumers choose their own products.

According to insiders, people who have gone abroad are not familiar with factory stores. The famous luxury brand Burberry's factory shop in the UK is almost Chinese tourists.

In the major department stores in China,

In addition to paying the entrance fee, artificial fee and publicity fee, it is also required to undergo a multilevel dealer, and its clothing price is naturally several times higher than the factory price.

A well-known brand official said: "seeing the sales decline of the special store, we began to plan to open the brand discount store.

After opening, it was found that the sales situation was very good, and the sales volume of those old products was no less than that of the new ones.

"Factory stores have made the brand more popular for nearly two years. The situation of apparel retailing at home and abroad is not very good. A lot of inventory is a heavy burden for enterprises.

According to the insiders, the factory stores are mainly composed of cancelled orders, order takings, seasonal products and special products. Because of the reduction of intermediate links, the price advantage is very obvious.

"As a new retail mode, the appearance of factory stores has made the brand more popular and satisfied the needs of some consumers.

For manufacturers, factory shops have a series of functions such as display, auction, sale, logistics and so on.

"The industry insiders say that the factory stores run by the brand have the ability to reassemble and distribute goods from home and abroad, which is exactly what dealers and agents can not do.

But at the same time, the industry also reminds consumers, because most of the sales in factory shops are

Therefore, there must be a difference between quality and seasonal products.

When consumers purchase, they should check carefully whether there are quality problems such as degumming, lack of color and so on.