Fashion Buyers In Beijing'S Clothing Industry

Fengtai Dahongmen area is determined to develop into

The core area of the capital has attracted increasing attention in fashion related fields, and fashion buyers are among them.

This industry has developed quite mature in Europe and other areas, but it is still a mysterious occupation in China.

Recently, the reporter's camp was set up in Beijing as a "fashionable buyer" training camp.

Prospective buyers

The design of Mickey Ying is a student, a few days ago in Beijing.

Before the competition, she did not know what the buyer was.

In the future career planning after winning the award, there is already a fashion buyer.

Zhang Shuai currently runs his own clothing store. "I want to build a brand of my own. The work of fashion buyer is particularly critical. Simply speaking, the design of the left hand grasp and the right hand to catch the market are a very comprehensive profession.

You can train yourself in this industry. "

Rabensina is a display designer. She is full of yearning for the remuneration of the fashion buyer industry: "it may not be possible in China, but at present, the income of the fashionable buyer is basically the leader of the fashion industry abroad."

"Old" buyer: eight years of achievement

In the classrooms of fashion buyers, background music is popular rock music, and casual buyers who dress up in seemingly casual fashion are shuttling in rows of clothes, bags, shoes and accessories.

Mr. Tao, who has been working in the fashion buyer industry for 8 years, sits in the corner of the classroom.

She is now a fashion buyer in an international brand.

Tao said, fashion buyers not only want to fly around the world to see shows, pick up frontier products, but also undertake heavy reporting work. "Pressure is very big". "I was a fashion designer at first, and later turned to be a buyer.

If you want to convince your boss how many hats and clothes you need, you should not only use emotional fashion, but also use rational data.

Tao teacher said frankly, before becoming a fashion buyer, the fashion show is more focused on catching up with the frontier information. After being a fashion buyer, the hovering of the brain is always "whether this thing can be recognized by the market".

The happiest thing is that "what you like" is accepted by many people at the order meeting.

To become a fashion buyer, in addition to having two or three years of experience in the fashion industry, Tao also put forward three requirements: "keen insight into fashion; accurate judgement of market demand and development direction; leadership; a fashion buyer is not only the leader of the fashion industry, but also the leader of the market."

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The era of buyers

"According to my understanding, there are three types of fashion buyers in China: the first one is the most traditional one," says Yang Mengxi, who organizes the whole structure of the course.

Europe's shopping mall is a buyer system, and unlike domestic brands, they hire buyers who have insight into the fashion and market to pick up goods from all parts of the world, and then focus on shopping malls, which are not much at home now, and maybe a lot of such stores will come out in the future; the second are brand buyers, such as some Europe.

Cards, when they enter the Chinese market, they do not know much about the domestic market. This requires a local fashion buyer to pick up the goods for entering the Chinese market. The third are currently common in China, which are similar to foreign merchandises, and are responsible for more and more comprehensive work.

For the future of this industry, Yang Mengxi is full of confidence: "Chinese people are more and more fond of dressing up themselves, and they also have more sense of design and pursuit of fashion. This indicates that the era of fashion buyers is coming."

Extended reading:

Introduction to fashion buyers

Buy suitable designs for enterprises or brands, produce products from factories, or buy the right finished products directly, and then sell them in the sales channels of enterprises, so as to make profits.

A professional who works like this is called a buyer.

According to the actual international buyer working process, the paper introduces the introduction of buyer model and the way of ending the current situation.

The work of fashion buyers:

(1) to understand fashion, fashion rules, fashion consumption and market very well, and predict future popularity with a sensitive forward-looking perspective.

(2) pay attention to the display and sale of storefront, whether the display is consistent with the main push of this season, and whether sales data are directly proportional to the quantity of products ordered in this season.

(3) be familiar with the fabric, fashion, design essentials, processing technology and process, cycle and so on.

(4) search for excellent purchasing channels; purchase the right commodities at the right time at the right time;

(5) organization and coordination: communication and coordination with various departments, cargo dispatching, etc.

The status of fashion buyers:

For an enterprise or a brand, the buyer is the key to the success or failure of the business.

Dominating this season and next season is the creation of profits for businesses or brands.

In China, the earliest buyer mode was in Hongkong. The continuous buying system of link Crawford has always been a favorite of the middle class in Hongkong. In recent years, lac Crawford has entered the Chinese market to let us know the form of the buyer's department store, and the purchasing tasks of different business forms are also regional, such as large retailers, chain stores, boutiques, etc.

At home, in recent years, there has been the establishment of a buyer, and enterprises are often unable to find the right person.

Fashion buyer

Buyers in Europe already have certain occupations, and their fashion sensitivity is very high. They decide what kind of things they want to sell in the next season. They have a very good view, excellent judgement, clothing taste, consumers and markets. At the same time, they are very familiar with the reports and financial affairs. They also have high intensity jobs behind them. Of course, they have high salaries. The fashion buyers must be rational and creative, know how to balance costs and budgets, and complete the purchase quantity and ideal style within the specified time.

In China, the earliest buyer mode was in Hongkong. The continuous buying system of link Crawford has always been a favorite of the middle class in Hongkong. In recent years, lac Crawford has entered the Chinese market to let us know the form of the buyer's department store, and the purchasing tasks of different business forms are also regional, such as large retailers, chain stores, boutiques, etc.

At home, in recent years, there has been the establishment of a buyer, and enterprises are often unable to find the right person.