Foreign Trade Clothing Enterprises Encounter Export "Cold Winter"

Although it has already arrived in the hot summer, many foreign trade enterprises have encountered the "cold winter" of export.

"This year's orders fell by 2/3 compared with the same period last year!" the Hangzhou old Hung Shun Garment Co., Ltd., head of the almond fly, frankly speaking, this year's foreign trade clothing enterprises are not very good.

In the face of adversity, how to find a breakthrough, the direction of breakthroughs of Hong Shun clothing is "eyes inward", create brand and open the domestic market.

Yesterday, Hong Shun textile autonomy.

"Sai Di Di" officially unveiled.

For garment enterprises, this year may be the key year for the industry to win the fittest and continue to shuffle the cards.

The rising cost of raw materials, rising labor costs and exchange rate changes make foreign trade enterprises more and more profitable.

Last year, the output value of Hong Shun clothing was 100 million yuan, but its profit was negligible.

Because profits are too low, they are afraid to take orders this year.

However, speaking of our products, Lou Xing flies unequivocally: our products are comparable with the first-line brands, both in terms of style and quality.

With excellent technology, Hong Shun clothing is a number of international brands such as TOMMY, YSL,

And other OEM production.

Their products are also export inspection free products identified by the State Administration of quality supervision, which is the only one in the same industry in Zhejiang that has obtained this certificate.

But, OEM is to dress for others.

They have produced five years of casual wear for the US NBA rockets, and the factory price is $26 a piece, but in the United States, these clothes are sold for 300 dollars.

The export is cold, the profit becomes thin, lets the Hong Shun textile decide to open up the domestic market.

However, the domestic marketing mode is facing severe challenges, not only to build brand, but also to constantly improve product quality and adapt to market changes.

Lou Xing Fei said, for clothing, the domestic market is really big, but the difficulty of developing the domestic market is also very great. It needs to build its own brand, needs brand operation team, and needs the design team. Moreover, it is also unknown whether the "heavy investment" and its output can be directly proportional to it.

After a lot of research and investigation in the early years, the direction of the breakthrough is gradually clear: the "Sai Di Di" brand has been set up, drawing on the operation mode of the van customer, focusing on the market in East China and Southern China.

Today, Hong Shun clothing is making a strong effort to step up the layout, hoping to chew the country down.

This big cake.