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There Is A "Designer Mobile Station" In Weaving To Solve The Bottleneck Of The Transformation Design Of Children's Clothing Enterprises.

2012/6/9 15:47:00 63

Weaving Children's ClothingChildren's WearDesigner Mobile Station

These days. Summer wear During the off-season, most of the garment enterprises have been on holiday, but in Huzhou Zhili Tsai Tsai clothing factory, the workers are still working overtime. Wang Linguo, general manager of the enterprise, told reporters that they had a children's vest and became a "explosive money", and the order kept pouring in. The secret of such a hot sale of children's clothing is that the "designer's mobile station" in the "Tsai Tsai house" has been the think-tank of the designer, and the original design layout has increased his company's monthly sales by 30 thousand pieces.


There was an unwritten rule in the children's clothing industry in Zhili, that is, people were sent to various places by enterprises, or they were Children's wear The "version Street" of the city is purchased according to the style of the finished children's clothing. At the beginning of this year, when Wang Linguo sold all his home in Hunan to Zhuzhou to start his own business, he immediately discovered that most of the children's clothing enterprises in Zhili were weak in original design. "Copying other people's version is not a big business", so in early March, he specifically found the newly established "designer mobile station", and gave all the design packages to the mobile station.


Reporters learned in the interview, though Children's clothing in Zhili The scale of the industry is large, the annual output value reaches 18 billion yuan, but 80% of enterprises do not have designers, and the styles of clothes are mostly "duplicated". The shortage of design talents has become the biggest bottleneck restricting the transformation and upgrading of local small and medium-sized children's clothing enterprises. In March this year, the designer mobile station came into being. "This platform is composed of three sides: Children's wear development company, professional design school and design company." Yesterday, the relevant person in charge of Zhili town briefed reporters that this is a new model that is supported by the local government, and serves as a service target for the industrial cluster regional economy, and establishes a relatively stable talent savings bank and can reduce the brain drain. In this mobile station, there are not only professional designers for the original version of children's wear enterprises, but more importantly, a group of new generation designers in the team cooperation mode in Huzhou. At present, the mobile station has a number of agencies including three primary colors children's wear design center and lake vocational college, Huzhou art and design school, and Huzhou Qing Guo Guo Clothing Co., Ltd. and so on. When the students arrive at the mobile station, they can serve as designers in the local children's clothing enterprises in Zhili, and also can stay in the station to work. The employment environment is very relaxed.


Yesterday, Li Ming, a designer from "Qing Guo Guo", told reporters that he and his colleagues had been trained for more than 40 days at this mobile station and learned a lot. At the end of last month's "Tong Tong Meng" order meeting, the 84 autumn winter clothing displayed on "Qing Guo Guo" was spent 8 days in designing and finishing with the three primary colors children's wear design center in the mobile station. More than 50 customers have indicated their intention to place an order, and more than 20 of them have paid the deposit.

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