E-Commerce Is Becoming The Trend &Nbsp; Apparel Is The First Choice For Most Online Shoppers.
With Taobao, Jingdong mall, Dangdang, shop 1 and other B2C mall
fast
As a new shopping mode, online shopping gradually subverts traditional consumption and is popular with consumers because of its unique shopping experience.
The huge potential of online shopping market not only makes traditional department stores heartbeat, but also makes clothing brands see the opportunities that entity stores can not replace, and speed up the pace of grabbing the share of online shopping market.
It is understood that UNIQLO, GAP, Lining and other clothing brands have been involved in the field of online shopping, Armani has also built its own online shopping platform to provide online sales services, and Adidas and other brands also use Taobao mall platform.
brand
Promote sales.
At the same time, there are also well-known overseas clothing brands to open their own e-commerce platform, and the domestic electricity supplier cooperation, "two pronged" into the clothing business.
Clothing e-commerce is also playing a great role in the competition. On the one hand, traditional service brands are moving into the net, and they want to open up a new market. On the other hand, the online clothing brand, which has been nourishing and thriving online, is also constantly strengthening the accumulated network resources and defending its online clothing Kingdom under the impact of traditional clothing touches.
According to the "2011 (above) e-commerce market data monitoring report" recently released by the China Electronic Commerce Research Center, by the end of June 2011, the current distribution of e-commerce websites is that textile and clothing leads digital household appliances and agriculture, forestry and animal husbandry rank the top three.
It can be seen that clothing is a popular online shopping object.
Online shopping clothing is cheaper and better for consumers who are not in the first tier cities.
The brand of big cities is concentrated. Because of the fierce competition, there will be brand promotion activities on a regular basis, through the network platform, small and medium-sized cities.
consumption
People can instantly enjoy the pleasure of participating in brand sales promotion activities.
Clothing has become the first choice for consumers to buy online. In addition to its demand to satisfy the demand of three consumers, it also means that online shopping is more cost-effective than going to the physical stores. When shoppers are waiting for customers in many stores, the online shoppers have already scouring the tide online at a very affordable price.
Online shopping even leads consumers to go to the store to see the clothing models and styles, but choose to buy online.
Under the background of this garment industry, the 2011 China apparel industry application summit and the China garment industry Purchasing Association will be jointly hosted by the China Electronic Commerce Research Center and China apparel network. It will be held in October 20th during the fifteenth international clothing festival in Ningbo. The summit will discuss in depth how the garment industry embraces the tide of e-commerce.
The award ceremony of the "China top ten clothing e-commerce demonstration website" will also be released in 2011.
It is reported that the summit will also be held at that time.
China
The unveiling ceremony of "clothing brand research center" and "2011 China's clothing industry e-commerce application report" were released.
At present, the summit and procurement application has started.
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