PEAK Leveraging NBA To Enter The International Market

The NBA lockout and Yao Ming's retirement seem to be lacking.

This massive interactive marketing campaign is the sixth Chinese star of PEAK.

"The PEAK star is only part of our endorser."

Xu Zhihua, President of PEAK, said: "as a Chinese company committed to becoming an international brand, we are working hard to bring more and more famous international players to Chinese fans every year, so that PEAK consumers can get more happiness and better brand experience in interaction with idols."

In fact, the signing of 15 NBA stars such as Battier as PEAK spokesman was once considered an adventure and duplication.

But in Xu Zhihua's view, this is "digging up competition resources."

In addition to organizing Star China, PEAK has also designed and sold the popular footwear that impersonate these star players' personality and competitive style elements, so that more consumers can have the opportunity to experience and buy these high-quality products that incorporate PEAK's latest technology.

These star series products have won the consumers' praise and praise, but also become an important weapon for PEAK to resist Nike, Adidas and other brand competition.

With the joint efforts of many NBA stars, PEAK has become the best-selling brand in China's basketball shoes market, and has won the first place in the market share of basketball shoes in 2010.

This is PEAK's third consecutive years of pressure on Nike, Adidas and other international first-line brands, ranking the top of the Chinese basketball shoes market.

With the increasing international influence of NBA, more and more top players are fighting for NBA in PEAK boots. Through the NBA broadcast system around the world, the "PEAK" logo has caught the fans around the world, which has greatly accelerated the speed of PEAK's promotion in the international market.

According to the first half of 2011 earnings report released by PEAK in August, as of June 30th, PEAK's total business amounted to 2 billion 260 million yuan, an increase of 24.7% over the same period in 2010, and gross profit reached 900 million yuan, compared with last year.