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Visit Dongguan Laos &Nbsp; Visit Shoe Industry Pformation And Upgrading "Hongyun Mode"

2011/9/30 14:23:00 35

Transformation And Upgrading Of Footwear Industry

Along the 256 national road of Houjie Town, Dongguan, 200 meters to the East, and five star hotels such as Jiahua.

Memorial Gateway

In the Dongguan laoxia community's finished shoes (shoe material) marketing center, turn right into direct access, and vaguely see the interlaced layout of villages and factory buildings, contrasting with the luxury hotels not far away.

In the morning of September 21st, the reporter went to Dongguan's biggest shoe material market to interview the shoe industry pformation.

Formerly known as "

Rotten Liao

"Laoxia village" (broken cottage), after 30 years of reform and opening up, has become an important footwear industry base in Dongguan, and footwear industry.

Transformation

One of the pilot projects.

There are currently three specialized market for shoes and shoes in laoxia community. In 2008, the two phase of Hongyun shoe material shoes market was praised as "Hongyun mode" as a pilot project for pformation and upgrading.

Transformation in the eyes of businessmen in Italy

At 9 o'clock in the morning, reporters went straight to the Hongyun shoe market, and saw that many stall owners had opened their doors early, finishing their leather materials and counting their orders.

At the intersection of the North Ring Road in Houjie Town, one side is Hongyun foreign trade shoes city, the other is Hongyun leather material market and shoe material market. The residents of laoxia community are more accustomed to calling it "the two phase of Hongyun" and "the three phase of Hongyun".

The market paved by the factory pformation, the total number of more than 2000.

Before 2008, these factories belonged to 6 hardware factories, ceramic factories and shoe material factories.

Nowadays, the exterior walls of these factories are uniformly painted as a striking red, and the shops are kept uniform in appearance. The signboards of each shop canopy are almost the same size.

You can smell the leather products in the market, and occasionally see merchants and guests holding a piece of leather to discuss the quality before the shop.

The shop of Italy businessman Elvis (ElvisGrguric) is at the corner of 09-2 market.

At noon, there were no guests in the shop. The skin of the three meters square was lowered into a corner and hung from the display rack.

His leather firm opened only last month and has been operating in the Hitan community next to the Laos.

At present, he is the principal agent.

Marketing

High grade leather from Italy.

Elvis, wearing an earring on his left ear and wearing a simple and compassionate expression, was surprised by the sudden visit of reporters.

Born in a leather family in northern Italy, he has been in leather factory for leather at the age of 4, and has been running leather for 7 years in Zhongshan, Dongguan.

Elvis knows the exact meaning of "pformation and upgrading".

"The shoe bags are very concentrated here, and the whole world is famous.

Now labor-intensive is gradually shifting to the central and northern parts of the country.

The factory has moved away, but the industrial foundation, resources and connections will be retained here, and developing at a higher level is a good thing for Dongguan. "

Elvis is optimistic about the market prospect of the shoe material, and he even feels "is it developing too fast?"