Pearl River Delta Luxury Consumer Demand Continues To Heat Up

Reporters learned from the 2011 Guangzhou top consumer goods exhibition held on 7 th that with the strong purchasing power and the gradual consumption habit with the international market, the consumption demand of luxury goods such as luxury cars, yachts and private small aircraft is increasing continuously.

The group of rich people is growing. Pearl River Delta The hot base of luxury market. "2011 Hurun Wealth Report" shows that as of the end of 2010, the number of Chinese billionaires has reached 960 thousand, except Guangdong, Macao and Taiwan. The number of Beijing's 157 thousand billionaires and 9000 billionaires ranks second, second only to that of Hong Kong.

The pursuit of luxury goods by the rich in the Pearl River Delta is evident in the luxury car market. In the first half of this year, China's domestic car market overall showed a downturn trend, but the luxury car market was "thriving".

Wu Guangming, sales consultant of Guangzhou Hong Yue Lexus, said that wealthy people have a high degree of recognition for Lexus and other top brands, and the purchasing power is even more difficult. The luxury car market in Guangzhou and even the PRD can expand further. He is optimistic about the sales of the company in the second half of the year. Many luxury car exhibitors said that compared with the low-end cars, almost all the luxury brands in 2011 had different growth rates in the Pearl River Delta market compared with the same period last year.

Data show that in Guangdong from 1 to May this year, the total number of imported cars was 10288, compared with the same period. increase 31.7%, among them, Volvo, Mercedes Benz and BMW grew by 87.7%, 79.4% and 75.1% respectively.

Luxury goods such as yachts and private aircraft are becoming the new favorites of the Pearl River Delta. The rising demand has prompted a sharp increase in the number of such goods dealers. Private aircraft clubs and yacht associations have also appeared in the Pearl River Delta region.

Zhai Jiezhen, the marketing department of Shenzhen O'Neill yacht limited, said this year from the Pearl River Delta. Customer volume A substantial increase in yacht sales is a bit of a "fire". The company's top yachts, such as the US and Italy, expect to sell more than 20 this year, according to the good sales trend in the first half of this year, nearly double the sales volume last year. The company's yacht unit price ranges from several million to tens of millions of yuan, with a maximum of $56 million.

Zhai Jiezhen said that the Pearl River Delta and other mainland Affluent People pursue higher quality of life. Although they do not understand and understand yachts and private airplanes, they still show great interest.

Hu pointed out that more than half of China's billionaires are interested in buying yachts, and 1/6 people are interested in buying private aircraft. Analysis of the industry, the huge wealth of people and their desire to high-end products, making the Pearl River Delta has become one of the most popular luxury brand stores.

Statistics of Guangdong chain operation association show that the consumption of luxury goods in the Pearl River Delta has exceeded 10 billion yuan in 2008, and the scale of luxury consumer groups exceeds about 200000. It is worth noting that the international luxury giant has turned its vision to the Pearl River Delta city with strong economic strength and vitality.