Interview With Deputy General Manager Of Dongguan Han Tian Garments Co., Ltd.
Dongguan City Han Tian Costume Ltd. is a professional clothing company integrating product R & D, design, production and sales. Trend dress Accessories and bags. The company has excellent designer team, advanced production equipment and professional marketing team at home and abroad. In pursuit of diversified products and single variety, the company adopts the business mode of honest cooperation, and products sell well at home and abroad.
In January 10, 2011, at the request of the reporters, Mr. Yu, deputy general manager of Dongguan Hon Tian Garments Co., Ltd. in Humen, made an enthusiastic communication with reporters. The following is a conversation between reporters and Mr. Yu, deputy general manager of the company.
Reporter: Please Mr. Yu briefly introduce the main brands and positioning of the company.
Mr. Yu: at present, Dongguan Han Tian Garments Co., Ltd. is running two brands: one is Marloca Marloca; one is thousand purple purple Qianhuizi. Marloca, advocating freedom, beauty, health and exquisite new life, will locate the new women in the age of 18~35 at the end of the market. It embodies the beautiful connotation of fashionable beauty and keeping pace with the times. It advocates modern women's pursuit of romance, independence, freedom and positive healthy lifestyle. "Qian Huizi (Qianhuizi) product style is non mainstream, fashion elements of Japan and Korea, and the new mainstream girl who is 16~22 years old, reflects the youth's fashion personality and advocates the modern youth and fashion girl.
Reporter: so the brand of our cooperation is Marloca. What kind of marketing way do you have in marketing a brand that has a strong influence in the fashion women's clothing industry?
Mr. Yu: let me answer this implicitly. We are mainly through the regional brand agents, the expansion of the channel as the main marketing mode; unified shop image, with the most economic conditions and continuous quality improvement to win the reputation of consumers, with the brand effect of Marloca in the vast number of consumers, to expand the market share.
Reporter: the Pearl River Delta has encountered a rare shortage of labor? What is the company's view on the employment side?
Mr. Yu: first of all, we respect talents. The competition of modern enterprises is, in the final analysis, the competition of talents. Therefore, to ensure the smooth development and continuous growth of enterprises, we must establish an attractive talent incentive system through scientific management system and reflect the company's concern for the same people at all times.
Reporter: what action does the company have in the capital market? Is there any plan to introduce venture capital? Is there a road map for listing?
Mr. Yu: not yet. But I do not exclude the capital market, because it can not only solve the financing problem, but also make the management of the company more standardized.
Reporter: what is the current market situation of the industry? What are the actions of the company in the market strategy? What are the adjustments in the product?
Mr. Yu: after the financial crisis, the clothing consumption market was once in a doldrums, and now it has picked up gradually. In the market and products, we have been unremitting efforts to ensure the brand's influence in the market by innovation, quality and economy.
Dongguan Han Tian Garments Co., Ltd., based on the Chinese market, looks at the international stage and interprets the pursuit of fashionable women step by step. The Han Tian dress in Dongguan is willing to cooperate sincerely with you and create the future together. Fashion is here. Beauty starts here...
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