Some Questions About Domestic Buyers In The Clothing Industry

In the clothing industry: How about the salary of domestic buyers ?

Answer: The annual salary of 300000~400000 is at the lower middle level.

In the random survey of garment enterprises for nearly a month, the reporter found that the enterprises recognized brand buyers very much. As a result, the position of buyer is gradually warming up.

According to Shao Ligang, a senior consultant of Beijing Jiupai Institute Consulting Management, the annual salary of buyers at 300000 to 400000 yuan is only at the lower middle level. Good buyers can earn an annual salary of more than 600000-800000 yuan, and demand exceeds supply. Of course, this also puts forward many requirements for buyers, such as understanding the operation specifications and basic knowledge of the industry, at least having more than three years of work experience in the clothing industry, and so on.

In the clothing industry: is there a shortage of buyers in China?

Answer: Buyer talent lack 。

Enterprise needs major But there is no way to find the buyer talents, which is one of the reasons why the buyer system cannot be implemented. In view of the problem of buyer education, Lu Min, associate professor of the Fashion Design Department of the Academy of Fine Arts, Tsinghua University, believes that the lack of education is the key to the shortage of buyers. "It is necessary to set up a buyer major, because the diversification of brands has created a demand for brand buyers. But this is not a theoretical major, and we must pay attention to going deep into the market, understanding consumers and analyzing hot selling products. For such practical professions, it is difficult for students trained only by theoretical education in schools to be competent for the work of buyers."

In this regard, Lu Min suggested that talent training should be carried out through cooperation between schools and enterprises, or colleges and universities should set up short-term training courses and then enter enterprises for practice to solve the problem of talent training for buyers.

In the clothing industry: who is suitable for transformation as a buyer?

Answer: Sales and designers can be both.

"Indeed, the concept of brand buyers has become too popular in the past two years, which is not surprising to us." Manager Li of the purchase department of a well-known children's wear enterprise in Beijing said that in fact, every enterprise has buyers. Take children's wear enterprises as an example, she and their boss are equivalent to buyers. "We will irregularly go to various countries to buy sample clothes, and then display them at the order meeting. We will place orders directly for the items that the agents like. Next month we plan to go to South Korea to buy some children's clothes for this autumn and winter order meeting."

Shao Ligang boldly said: "The strongest buyers in China should be developed from agents, followed by brand companies." He believed that the situation of brand agents in the entire industry chain is the most difficult, and the top should follow the rules of brand dealers, and the bottom should see the face of consumers. Therefore, in Shao Ligang's view, once the agent has a small deviation in purchasing behavior, it is likely to generate large inventory, and the profit earned will become a room of inventory, so the agent is most likely to become a buyer who sees and hears everything.

Shao Ligang believes that at present, there are many excellent buyers in sports brands, and even many agents are good buyers. In the future, a large number of buyers in China should be born slowly from agents and brand merchants.

Domestic buyers are generally transferred from two positions, one is from the sales position to the buyer, and the other is from the designer to the buyer. In the process of transformation, these two positions have their own advantages and bottlenecks. The advantage of marketing personnel transforming into buyers lies in their daily observation of sales data. Rational analysis is a long board, while the biggest weakness lies in their relatively insufficient grasp of popular elements. Designers are particularly sensitive to fashion trends, but their fatal weakness is that they lack the ability of rational analysis and need to break through.

Usually, the transformation speed from salesperson to buyer will be relatively fast, but they are limited greatly and their level will be improved slowly. To become a "big buyer", they need to work hard. If designers can pass the data analysis test, they are likely to become high-level buyers in the future.