Jiangsu Haimen Brand Driving Strategy &Nbsp; Industrial Transformation Belt Export Growth

Recently, the new Jiaxu textile Embroidery Co., Ltd., located in Haimen Development Zone, Jiangsu, has more than 10 containers shipped to the United States. It is understood that this year, the company's foreign trade orders are full, especially since July, there are more than 10 container exports per day, from 1 to July, the company's export earnings reached $16 million.

Haimen has always been export-oriented. Economics As the main starting point of economic transformation and upgrading, encourage enterprises inside and outside. market Grab together. Since last year, the city has faced the impact of the international financial crisis on the export enterprises. It has carried out "adjusting structure and promoting transformation" activities in the whole city, and organized a large number of foreign trade enterprises to actively participate in exhibitions at home and abroad, encouraging enterprises to take the initiative to "go out and import", and expand the international and domestic markets, so as to further enhance the ability of enterprises to enter the international market independently. At the same time, Haimen actively encourages enterprises to develop their autonomy. brand The strategy of "brand driving" has been firmly implemented, focusing on cultivating a number of export brands with independent brands and independent intellectual property rights, creating export brands, expanding export brand teams, and maintaining the sustained growth momentum of export enterprises. This year, Haimen city's foreign trade exports have gone all the way. In the first half of this year, the total export volume of the city reached 412 million US dollars, an increase of 48% over the same period last year.

At present, Haimen has 326 export enterprises. The textile industry is the industry leader of Haimen city's foreign trade export. In the first half of this year, the city's textile exports amounted to 129 million US dollars, an increase of 35%, accounting for 30% of the total export volume. At the same time, the export volume of high value-added products such as machinery, electronics, machinery and electricity in this city has increased significantly, and it has also effectively stimulated the growth of foreign trade exports. In the first half of this year, the export volume of machinery, electronics and electromechanical products reached 217 million US dollars, up by 90% over the same period last year, accounting for 52% of the total export volume. Tae yacht and tiger power two enterprises in the development area of the city have continuously increased the intensity of new product research and development, occupied the international market with new products, and resolved the impact of the international financial crisis. In the first half of this year, the export volume reached 9 million 173 thousand US dollars and 7 million 887 thousand US dollars respectively, up 60.1% and 102% respectively from the same period last year. In addition, Changjiang Food Additive Co., Ltd. as the leading export enterprise of the city, last year increased the scale of enterprise production by increasing technological transformation input, and made the quality of food additives in the leading position in the world. The products were well received by the international market. In the first half of this year, the export volume of the company reached 13 million 40 thousand US dollars, up by 223.4% over the same period last year.

According to statistics, in the first half of this year, the company exported more than 2 million US dollars to 60 enterprises, exceeded 5 million US dollars to reach 16 enterprises, and over 10 million US dollars reached 4 enterprises, and the newly increased export enterprises exceeded 70. The products are mainly exported to Asia, Europe, North America and Africa, with exports reaching US $373 million, accounting for 90.53% of the total.