Wenzhou Shoes Account For 5/4 Of The French Shoe Industry.

Paris, the world-famous "fashion capital", is a vane to lead the fashion trend. It is also a fashionable "pilgrimage" for all kinds of brands. It can mean that it is the key to open the world market in Paris.

What is unexpected is that after more than 120 years of painstaking efforts, the 20 Wenzhou footwear enterprises, which are mainly in Paris, have succeeded in occupying 80% of the French shoe market.

120 shoe guys have "Maiden".

Late August 28, 2010, French Chinese

The Chinese Shoe Association of France has 73 registered members, most of which are

Leather shoes are "full of fashion". Is it too arrogant to be a leader in shoe industry in Paris, the "fashion capital"?

Chinese businessmen or Wenshang have such a strong foundation.

The history of the Chinese shoe industry in France can be traced back to the early 90s of last century. In recent years, the Chinese shoe industry in France has made rapid progress and has become an important member of the European footwear industry.

This group, mainly based on Wen Shang, not only occupied 80% of France's market, but also radiated the whole Western Europe, North Africa and Eastern Europe with the advantage of France.

Among them, the Chinese shoe market in Beijiao, Paris, has become a wholesale and distributing center for shoes in France and even in Europe. The customers from Belgium, Holland, Germany, Greece, Poland, Czech and other countries are weaving.

There are even Singaporean guests, because there is no way to find such satisfactory goods in China, so simply run to Paris to purchase.

Nowadays, the shoe industry has become a major field of Chinese business after the catering industry, luggage industry, clothing industry and small commodity industry. It has had a positive impact on the economic development of France and the improvement of Chinese economic status.

Why is Wen Shang coming back to the top?

In fact, France's Wenshang footwear industry is quite late compared with the history of Italy and other countries.

But in 2004,

It is undeniable that the biggest advantage of Wen Shang leather shoes lies in its high quality and low price, and the high profit brand is still in the hands of the French locals.

But in the fashion capital of the world, Wen's ability to grasp the latest trend in time is fully reflected.

In the process of developing the market, they are also constantly improving the quality of products and improving their services, so as to win the trust of customers with products of various styles, fashionable designs, high quality and low price, and gradually establish a large fixed customer base.

For example, Zhao Qing, President of the Chinese Footwear Association of France, has not only taken orders from several large chain shoe sales companies in France, but also has more than 2000 scattered customers.

The rapid development of Chinese shoe industry in France has made industrial upgrading on the agenda.

Against this background, the Chinese Shoe Association of France was established in good time.

The association also put forward the concept of "CITY IMPORT SHOES" and adopted the unified name and logo of "City Import Shoes France Chinese shoe city", set up a professional marketing team, and built the overall brand strategy.

The association is still in Europe

MESS AROUND (France), GDS (Germany), MICAM (Italy), MOSSHOE (Moscow) and other major footwear exhibition set up publicity points, expand their influence, and strive to build the French Chinese shoe city into an international brand.

Price war was once a pain in the industry.

Although the City Import Shoes Chinese shoe city has become the most influential shoe distributing center in Europe, there are still many problems to be solved.

The history of Chinese shoe industry in France is short. Many business owners are lack of professional knowledge and old business concepts. Many enterprises do not have their own product characteristics, and the expenses of production and operation are high, the profit space is small, and even they can not make ends meet.

Due to the lack of R & D capability and fist products, it often leads to irregular business practices such as random purchase, arbitrary price cutting, or even less than cost dump.

"The selling way of Wenzhou people is to smash prices!" "shoes in Paris 93 districts are cheaper than China!" these words once told the pain of Wenzhou shoe makers.

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"Every month people open and people close," Zhao Qing used "cruel" to describe the competition in the Chinese footwear market.

He told reporters that some people only saw the flourishing aspect of the shoe market, and they sold the restaurant and the debt into the industry at the same time. But in the end, they lost everything because of lack of experience and expertise.

Individual customers even deliberately open a cheque that can not be cashed. It takes 2 weeks to cheque a cash cheque. Almost every Chinese businessman has received such a cheque which can not be cashed. Many people can only eat this "dumb loss" because they do not understand the regulations.

Lack of communication between businesses and blind competition seriously affected the healthy development of Chinese shoe industry in France.

Before the establishment of the footwear association, the Chinese shoe industry in Paris has seen more than one company running hard and closing down.

Striving to break the wrist with the high-end brand at an early date

In the face of many problems in the development of Chinese shoe industry in France, the French Shoe Association of China has made efforts to unify Chinese shoe enterprises, adjust the concept of management and competition, and thoroughly break the childish practice of defeating peers by price war.

According to the insiders, the Chinese shoe companies in France also need to dig deep into the internal management, identify the main attacking points of the market, and create product characteristics so as to break through their own path.

At present, local brands in France are still firmly in control of the local high-end market. Chinese leather shoes are less than 100 euros, and Chinese brands should strive to enter the high-end market.

"France is the country with the highest level of shoe and clothing development. We have to absorb a lot of things and have a lot of room to improve."

Zhao Qing told reporters that looking at other industries in France, such as luggage industry, clothing industry, and ultimately become the leading companies in the industry, all focus on quality and brand.

Chinese leather shoes must also take the road of brand. Only in this way can we gain more profit margins and break the wrist with local luxury brands at an early date.