Shoemaking Costs Rise By &Nbsp; Export Shoe Companies Are Having A Headache.

Since the beginning of this year, the traditional manufacturing industry has been faced with factors that are not conducive to development, such as rising labor costs, rising raw material costs, and so on, resulting in shoe companies having to raise their quotations. This will inevitably lead to the loss of orders from some new customers, which will reduce the profit level of the footwear industry as a whole, and the original advantage of the domestic footwear industry is gradually turning into a disadvantage.

It is understood that

In addition to the increased cost of raw materials, the shoe manufacturers are still facing

Change always comes so fast.

Reporters visited several shoe-making enterprises in Quanzhou's processing trade, and found that although much work has been done in promoting structural adjustment and pformation of economic development mode, some achievements have been achieved, but the overall change is still preliminary. The characteristics of extensive development are still obvious, including the weak ability of independent innovation and the lack of future competition conditions.

It seems that the proportion of shoe enterprises in the whole technology intensive industry is relatively small, and the phenomenon of brand loss is also more serious.

In terms of product development, we should introduce more skilled talents, and carry out multi category production under the premise of quality assurance.

Secondly, change the traditional marketing mode.

At present, most export oriented footwear enterprises are mainly operated at low prices, attracting foreign markets by price war.

However, this marketing mode is not only difficult to meet the needs of consumers.

It also restricts brand building and brand development.

Therefore, adjusting the marketing plan has become a top priority for export oriented shoe enterprises.

Finally, we should carefully analyze the changes in the market, be good at grasping the favorable channels, and establish a win-win mode.

Through event marketing, exhibition marketing, soft Wen, website promotion and so on, enhance market share and integrate both sides' strength.

According to the characteristics of the brand, we should analyze the advantages and disadvantages, seize the glittering point, endow our products with new connotations, and scientifically conquer the market.

Differentiated marketing channels in highly competitive markets.

Admittedly, the structural adjustment of the shoe-making enterprises in processing trade is imperative. In the current situation, we must extend to the direction of deep processing and high added value. We should introduce more talents of science and technology with structural advantages and change the extensive development mode of over reliance on migrant workers. Only in this way, can shoe enterprises remain invincible in the volatile market.