Footwear Industry Has A "1 Degree Effect".

2010/7/8 11:35:00 48

In the shoe and clothing industry, there is a "1 degree effect" theory, that is, when the temperature changes at 1 degrees, the sales volume of clothing will change greatly.

There is a "invisible link" between temperature and clothing sales, for example, when the temperature reaches 25 degrees centigrade.

Short sleeve

And fish mouth shoe sales will start immediately.

air temperature

Swimsuits and swimsuits are more than 29 degrees Celsius.

Sandals

Shoes sell.

Late summer discount will also be a step later.

In mid June of last year, the first batch of clothing and footwear had been sold for over half a month, and some of the styles will also be on sale.

But many of the counters are still on sale, so the discount style is postponed, and it is expected to extend for another 1-2 weeks.

Some counters said that although there are many discount styles on the counter, many of them are spring and summer styles. The formal summer wear has just been sold well, and sellers are reluctant to discount the new ones.

Sales fell at 36 C.

"At 36 degrees, the passenger flow has dropped significantly". The change of temperature has also made some individual clothing stores quite sensitive.

Not only is the influence of hot weather unwilling to go shopping, but some people sweat too much to see some fancy styles of clothes, and they are too lazy to try on them.

For some clothing gathering areas, business in the evening becomes particularly important.

For individual clothing store owners, 36 degrees centigrade is not only a business impact, but also a higher cost. Air conditioners have to turn around when they start a shop. The cost of photoelectric charges increases by more than ten yuan per day.