How can we succeed in the face of ups and downs of entrepreneurship? Success must be learned from successful people. Many successful entrepreneurs do not forget to warn the founders earnestly, and at the same time show them the secrets of success and the key to prevent failure. "I don't care how much money to start a business," said Ma Yun, founder of entrepreneurship. "Instead, we need to have real leadership, a sense of mission, and a great dream to start your own business." The most important thing is to believe that entrepreneurship will bring much happiness to society and others, instead of bringing least happiness and wealth to oneself. If you always think that starting a business is a great deal of happiness for yourself and a lot of wealth for you, you are not a big entrepreneur. In fact, entrepreneurs do not need much money, but need to have a lot of confidence and will to give themselves a commitment to stick to the end. Zhang Jindong, President of Suning Appliance, said: "on the way of starting a business, a person's knowledge, experience, ability and capital are not important. To dare to think and dare to do is the premise of starting a business. Entrepreneurs also need to have a certain level and height, to consider the relationship between team, industry and society. Hu Jianqiang, President of Interoperability Technology Group, said: "China's successful small and medium enterprises will not exceed 5/10000 or ninety-five percent.
So how can we avoid failure genes in entrepreneurship? Eight success in business is worth consulting.
First, neglect study, can not arrange time properly, and can not focus on Management: because small and medium-sized enterprises have to do more trivial work, will inevitably involve most of the work time and energy, the boss is often "super salesman, super firefighter, super housekeeper" and so on a variety of roles, so the most legitimate reason for not studying is "too busy" (but has to admit that it is really busy), resulting in slow updating of self-knowledge, and simply can not adapt to changes in the external environment. And if your competitors are constantly learning, then even if you have a certain lead in the beginning, it will be inevitable that you will be surpassed and eliminated by your competitors. Third, although small and medium-sized enterprises lack the spirit of change and adventure, they are too enthusiastic and concerned about the opportunities presented by other industries. Even under the precondition that the basic conditions are not available, they will blindly adopt diversified operations. Perhaps this is a major contradiction in their business mentality. Their main business is not afraid to take risks. Instead of being familiar with it, they are "ignorant and fearless". This is one of the manifestations of not focusing on one's career. Another expression is: spend your time and energy on a lot of things that have nothing to do with your career, and you can not persist in doing business well. For example: indulge in personal interests and hobbies, frequently participate in social activities which are not related to the cause, waste a lot of time in dealing with internet chatting, etc., but "there is no time" to promote the business advertisement of his own business on the Internet. In short, career success must be focused, and effective work must be focused, because you can create countless conditions to achieve a goal, but can not create a condition to achieve numerous goals.
Two, improper handling of competition and cooperation, undermines the accumulation of Goodwill: since it is a business, it will inevitably involve various interests of competition and cooperation, such as: upstream suppliers, and peers, and partners, which inevitably produce all kinds of bumpy relations. At this time, if your mind is narrow, it can not be small and trivial, and take extreme measures to deal with it. It will often bring ruin to your own business. For example, legal disputes and the involvement of underworld forces will also make the new partners fear three points for you, so that you will lose more opportunities for cooperation.
Three, do not attach importance to the interests of customers: perhaps this view at the beginning, many small and medium enterprises do not necessarily agree that they have never ignored customers. My question is: "you really value customers, but you only value the customers who bring you benefits, but do not attach importance to the customers who bring trouble to you". Take an example: when your company interests conflict with customers' interests, whose interests are your first thoughts? At the early days of the founding of the 2008 Olympic cake supplier, the "good Li" cake was once encountered by customers who broke their cake carelessly by bicycle. According to reason, good luck came to have a good reason to charge for cake repair, but its founder, Luo Hong, made the most correct decision to repair customers' own broken cakes free of charge. Now, after 17 years of development, "Holly" cake has 800 chain stores nationwide. Therefore, ignoring the interests and feelings of every customer will make you lose the most valuable way of business publicity -- customer reputation.
Four, do not pay attention to the interests of employees: this view is also a lot of small and medium business owners are reluctant to admit. 员工的利益概况起来主要包括两方面，一是其“能力培养”，很多中小公司只把员工当作为企业赚钱的“工具”，却从未想过如何帮助员工一起成长，甚至把员工的能力增长当作是对自己企业生存的威胁；二是其“经济保障”，有的企业因为整体经营效益不佳而克扣优秀员工的绩效奖金，有的企业以这个员工还存在这样那样的缺点和不足而不给予正常加薪，有的企业要求员工必须做出完美的表现才给予奖励（这恰恰犯了人力工作中最致命的毛病，追求完美员工，而不是追求有优点、表现好的员工），甚至有的企业连正常的薪资发放日期都要故意拖延十天半月•••，不要以为这些现象员工都会看不见，都能忍受，当企业不重视员工利益的时候，员工用“消极怠工、做私单”等损害企业利益的行为来“回报”企业也就不奇怪了。
Five, slow action and ineffective implementation: ordinarily, small and medium-sized enterprises are like smart rabbits. They act quickly. But if you really understand the operation status of small and medium-sized enterprises, the reality will often surprise you. Many small and medium-sized enterprises will "drag the day's work into three days to complete the work, dragging the work of one month into March, and dragging the work of one year into three years to complete." Perhaps, there are many objective reasons for insufficient execution of SMEs, such as inadequate training, insufficient resources, insufficient brands, inadequate marketing, inadequate management and inadequate culture. Often, SMEs do not understand the disadvantages of "no change or no action". The real reason is "lack of faith in change and confidence in action". They are either constrained by the past little success and are afraid to move, or are deterred by the resistance they encounter when they are changed. Many small and medium enterprises tend to think of change and action when they are in the state of illness (but because they are too weak, 99% of them are failures), or like those young people who have been kicking off the "crocodile pond" after being kicked in the back. This time of change is too busy to deal with calmly, and they can only see God's face and his own creation. "To solve the bell must be tied up with the bell". The question is who will ultimately solve the problem. It is like a patient. His illness seems to be "good" by the doctor, but in fact he is "cured" by his own actions (such as taking medicine on time, exercising and firm belief). First class advice is better than second rate execution, so success is 1% thought plus 99% execution. In the face of other people's doubts about his frequent failure of the bulb experiment, Edison said, "I did not fail more than 6000 times, but I knew more than 6000 unworkable methods". Please don't forget: even erroneous actions are more beneficial to enterprise growth than correct Fantasy (learn to identify goals in change), because it tells you at least whether it is right or wrong to do so.
Six, do not believe in the role of the system, do not attach importance to the role of management, resulting in the team "violent fluctuations": the management system of SMEs is often "deaf ears" - decoration. But in addition to personal factors and corporate culture, a large part of team stability depends on the establishment of management system. "Team building is not good, boss is busy to old", small and medium-sized enterprises based on various conditions, team instability may be a normal state, we should learn to get relatively healthy development under this unstable normality, and then gradually stabilize. Pay attention to the wording here: allowing the team to be "unstable" (that is, the average age of the employee is less than 12 months) is not equal to allowing "violent fluctuation" (that is, the average age of the employee is less than 6 months). "Finding the right people, training people, using good people, retaining people", especially "finding the right people" as the first premise, "finding the right people" here is not to find "the best people", but more to find the most suitable person. Second, "trainers" mainly focus on the training of "vocational skills and professionalism"; third, "using good people" is based on interest and expertise to put the right people in the right positions, and reuse the "good moral character, good attitude, good ability" of the three good employees; finally, "retain people" may wish to quote two teams to build a good entrepreneur's point of view: "to be honest employees" (Shi Yuzhu) and "for employees to describe the vision of enterprises" (Ma Yun). "A hero is the three gang". The focus of business management should be: "people are in the front, things are in the rear." Only if you gradually build up a core team, "do not abandon, do not give up", can these key employees lead more employees to grow together on this platform, so that they can really do things well.
Seven, pay too much attention to short-term interests and neglect long-term development planning: it is not that SMEs should not pursue short-term interests, because enterprises need to grow healthily. "Bowl" (short-term interests) is to protect us now living, "pot" (medium term interest) is to protect us alive tomorrow, and "field" (long-term interests) is to ensure that we can continue to live the day after tomorrow. But most of the small and medium-sized enterprises are concerned only with the "bowl". At the most, they care about the "pot", while the "field" is barren and barren. There are objective factors such as energy and resources, but most of them are short-sighted by leaders. A typical phenomenon is that knowing clearly that a job is very important for the future development of an enterprise (for example, system construction, cultural construction, transformation and transformation), but it is because of the temptation of the business or the pressure of short-term operation, the matter that appears to be "important but not urgent" has been dragged on until the incident becomes so fierce that it is too late to become "important and urgent".
This is also a direct reflection of many small and medium sized enterprises operating on a small scale with ease and lack of long-term strategic planning.
Eight, unable to integrate resources: SMEs because of limited strength, often encountered a good opportunity for development, because of insufficient resources and wasted. (more exciting content.) Successful venture network www.cg01.cn ) Just like Shanda, if Chen Tianqiao didn't have the ability to integrate resources, he would have a free 2 month credit and bandwidth with the contract signed by legend, and even if he had taken the "legend" agent, he would never be able to achieve the success of "legend". But not all small and medium-sized business owners can have "luck" like Chen Tianqiao. More people are looking at the opportunity to brush past and unable to grasp. Because "single ant" is never valued by others. Only by competing with each other can we truly have the ability to integrate multiple resources and have more risk resistance. Starting in mid August, Dongfang satellite TV, "Amber education, I am the pioneer of entrepreneurship", will send 20 million venture capital to 20 young leaders. Zhang Zhaoyang, Tang Jun, Feng Lun, Zhu Xinli and other top Chinese investors and entrepreneurs will sit in the jury to face the top "torture" of young entrepreneurs, and expect the whole society to pay attention to young entrepreneurs through a vigorous entrepreneurial storm. The advantage of gathering media, enterprises, foundations and business leaders is to explore and help outstanding projects and talents with potential investment, and successfully create a four week youth entrepreneurship season.
The next Ma Yun and Zhang Zhaoyang will be among them. Young entrepreneurs with dreams and strength have the chance to become real entrepreneurial heroes. At the end of August, the seventh quarter of the "3G spring breeze action and entrepreneurship assistance program" sponsored by IZO enterprise TV, the world's leading provider of IZO video business solutions, was launched in Tsinghua Science Park in Beijing. A total of nearly 1000 entrepreneurial elites from all over the country have shared corporate TV and 3G video business entrepreneurship training. In September 7th, Li Kaifu, who resigned as Google's global vice president and President of Greater China, also announced in Beijing Tsinghua Science Park to set up a business aimed at helping Chinese youth succeed in entrepreneurship. Innovation Works "According to the introduction," Innovation workshop "is a comprehensive entrepreneurial platform aimed at cultivating innovative talents and a new generation of high-tech enterprises. The "Innovation workshop" will invest 800 million yuan in the next five years. Yu Minhong, chairman and chief executive of New Oriental Education Technology Group, as one of the investors, said in congratulatory video, "the Innovation workshop will provide an excellent innovation and entrepreneurship platform for Chinese youth. I am particularly willing to join in the recovery. Help him cultivate the next generation of entrepreneurial leaders in China. I believe every young person who joins in the Innovation workshop can realize his dream and create the Chinese miracle. Just after a day, Taobao, Asia's largest online retail business circle, won the "Taobao TOP application contest and Taobao power start conference" in Shanghai. If Li Kaifu's "Innovation workshop" is based on the most popular areas of the information industry, namely the Internet, mobile Internet and cloud computing, choose the related technology as the starting point of starting a business. This Ma led Taobao to launch a Taobao power project aimed at partners. It aims to help partners and quality businesses quickly develop excellent independent software on Taobao and win market space. This means docking Taobao 145 million registered users, relying on Taobao's annual turnover of 100 billion, the impact of the entire e-commerce business circle. As Hu Jianqiang said, "we must truly set up a global vision, the sense of cooperation, the spirit of sharing, willing to win together and be good at sharing. The realm of entrepreneurs determines the structure and future of enterprises. It is difficult for independent enterprises to become bigger and stronger, and win-win cooperation is the inevitable choice for the Internet industry to become bigger and bigger. As the world's leading provider of 3G video business solutions, IZO enterprise TV has launched the task of integrating 3G video business, and is confident to share with the Internet entrepreneurs the huge market of 3G video commercial 400 billion. All this has opened the curtain of another wave of entrepreneurship and wealth creation on the Internet.
If you want to succeed, you want to start a business. Are you ready?
