Shoe Stores Need To Overcome Sales Pressure

　　我国鞋业的发展经过几十的的风雨路程已经走向了品牌化大战的趋势。而鞋，从穿鞋护脚的最基本的舒适功能开始也渐渐走出了“健康、美丽、快乐、自信和梦想”。鞋的舒适功能到品牌精神的蜕变，倾注了产业链上多少个环节的努力和多少人日夜操劳的辛苦付出。 

    鞋业竞争在十年前差距并不很明显，而鞋业营销博弈到今天的终端这个环节，于是财富就有了两极分化，而且强者愈强，弱者愈弱，即使大多数鞋革品牌运营商如何如何重视终端，或者某个阶段终端工程口号的一年又一年的几番提出，或者成行成市抱团对某商圈进行炒作，但结果总是这么残酷：某个具体商圈的胜者往往寥寥几个，鞋业门店操作中，往往是少数人先富起来，几番轮回，败倒的是那么一大片，留下来的，也是不少门店苦于高租金转让费、高不良库存、高人力成本的“三高”状态。

　　如果销售业绩不能克服“三高”压力，对门店问题抢救不及时，一些门店就会“溢血”于竞争对手的脚下，很是痛苦。 

Why is it that a few people get rich first in the first tier stores?

Taking the operation of shoe leather brand store as an example, the author lists several points to share with you:

1, first of all, we must have the "rich conditions", the industry chain fast reaction ability, the regional consumption environment is superior, suitable for the store chain Monopoly development, and become the main mainstream form of the region, so the store will have the ability of customers, customers are wealth, the door is like the city, terminal sales are like money, not rich only strange.

2, we must remember that the copied brands, because they are predominant in the operation of the market, have the potential and wisdom of getting rich first, and they are never afraid of innovation and quick adaptation to change.

Looking at the "first" word "get rich first" is not the first thing anyone can do.

3, if there is a house, there will be investment, shoe leather brand operation stores, whether direct stores, or franchise stores or joint stores, brand operators, intermediaries, terminal operators in the integration of marketing integration investment, with the release of 1+1+1>3 resources, embedded control and feedback mechanism, the advantage will focus on the terminal, the store will be "luminous" like bright people, will not be no one patronizing the "black shop".

Therefore, stores should win in the starting point of hardware, and surpass the management.

If you use a double open shop to compete with your opponent's single open shop, if you use a corner shop to compete with the two sides of the street, if you want to compete with big shops and small stores, you know that customers are also looking at the strength. If stores want to accumulate wealth on shoes and leather products, first of all, hardware is good, stores are scarce resources, and the most daring to seize the commanding heights, this process can also quickly point to the point, but also can cultivate accumulation and pform the weak position.

Second, stores should use high quality services to influence customers, constantly do customer services, let people tend to lean towards you, and you will get rich first.

4, "the first few people who get rich first" must have a group of "desperately", a good marketing system is not as effective as a practical one.

The above "few people who get rich first" know to step on the issue and vow to work hard, and "to see the heart". They dare to take the responsibility and lead the team to solve some difficult things with the fastest action. The ability sprout in the actual combat and grow up in the continuous PK of the problem.

The power of marketing is here.

The few people who get rich first must have the above characteristics.

The temporary success of a business circle does not mean that the brand operators will get rich first. The success of the store's case can also copy and promote the development of other business circles of its brand, that is, the brand operators should realize the overall sense of harmony and success and bear the social responsibility.

Finally, in a certain market segment of the industry, we successfully circle the national boss's dream, which can be summed up as follows: many shoe brands have made the leading position in the field in a certain field. This is the successful marketing of "a few people get rich first".