Stone Lion Gage: Unremitting Innovation Wins Substantial Orders
These days, gage production plant is busy, in order to catch up with the orders, the company had to use the "car battle" to divide the employees into two shifts. A few days ago, a reporter saw at the company that a temporary warehouse had been built on the basketball court of the company. Five or six workers were carrying a garment packed with a box of boxes onto the container truck beside the warehouse. Nevertheless, due to the large volume of shipments, the company has stacked some finished boxes in the aisle of the office.
"The company's order has been placed in March this year. That is to say, there are still some orders to be produced in the back row, so we mobilize the field staff to stay in the factory as much as possible. At present, more than 400 employees have voluntarily left their factories to work overtime. The company has divided the remaining employees into 10 groups and reconstituted the new year's commando. Gage's Wang Dong told this.
Speaking of staying at the factory, Xiao Zhang, a Sichuan employee, said that last year's economic environment was not good enough. It was not easy for the company to take so many orders. Now the merchants are anxious to get the goods, and the time is no longer waiting for them. Therefore, although the family wants to go home, the old employees should take the initiative to worry about the company, and leave them to finish the orders and take the time to go home.
It is understood that gage's orders from domestic and foreign buyers, many of which are well-known brands in the United States and France. Last year, the company's high-end T-shirts occupied a large part of the product, prompting the company to have a larger room for negotiation, which made it possible for the company to increase its orders by more than 30%% last year when the garment industry was at an unprecedented low level, and the tax volume increased by 30% over the same period last year.
Taking the high-end line, this is the great positioning adjustment made by gage in recent years. Speaking of this adjustment, the marketing staff of a company named Lin revealed the mystery: in the past, gage had mainly made cheap clothes, and his boss and staff had not earned much for a year.
Two years ago, Wang Dong held all management meetings that China's cheap clothing was piling up. If we do not work hard to get out of this "strange circle", we will have to die. Immediately after that, the company spent about 20000000 yuan to update its equipment and set up a post processing base that could have "independent technology". It began to improve the quality and grade of T-shirts from fabric. On the other hand, the company and Donghua University jointly established R & D center, specializing in the design and development of flour and garment styles. When the foundation is rammed quickly, the company will take the opportunity to pfer the marketing center to Shanghai, which is specially designed for large buyers at home and abroad.
After two or three years of market turbulence, gage finally turned the product structure from "low end" to "high-end", and became the first class T-shirt manufacturer in China. For this reason, the China Textile Industry Association awarded the brand of "China T-shirt fabric R & D and production center".
"If a single company is better, it will not be a good idea. If the whole sector is strong enough, there will be a big way out." Referring to the future development ideas, Wang Dong said: next, enterprises with brands and orders should strive to cultivate some powerful processing enterprises, so as to solve the difficulty of receiving orders from some enterprises because of the shrinking market, so that more enterprises in Shishi and surrounding areas can tide over difficulties, and support and drive each other through "strong and weak", so as to promote the development and strengthening of the brand in Shishi and surrounding areas.
Editor: vivi
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