120% Growth! Guochao Apparel Market Will Reach 250 Billion Yuan

Driven by consumption upgrading, the design, style and fabric of clothing are deeply integrated with fashion, technology and culture, becoming an element of self expression and trend linking. Data display, In 2024, the market scale of Guochao clothing represented by new Chinese style clothing will exceed 220 billion yuan, and is expected to reach 250 billion yuan in 2025 . From January 1 to April 29, 2025, The turnover of Guochao clothing represented by the new Chinese style increased by more than 120% year on year 。

　　 Tradition collides with fashion. Young consumers fall in love with new Chinese clothing

At the recently held Guangdong Fashion Week show, the models wore new Chinese horse face skirts with thousands of miles of rivers and mountains, turning the landscape into longitude and latitude.

Panbuckle, stand collar, horse face skirt; Song Brocade, Embroidery and Fragrant Cloud Yarn, with the growing recognition of young consumer groups on traditional culture, the new Chinese style clothing that combines traditional technology and modern design is becoming the daily wear of the young generation.

Data display, In 2024, the market scale of Guochao clothing represented by new Chinese style clothing will exceed 220 billion yuan, and is expected to reach 250 billion yuan in 2025 The core consumers of new Chinese style clothing are 25-34 years old, and the main price range is 500-2000 yuan. From January 1 to April 29, 2025, The turnover of Guochao clothing represented by the new Chinese style increased by more than 120% year on year 。

　　 New urban outdoor style on summer clothes drives seasonal trend

Individuality, diversity, fashion and customization have become new keywords for consumers to choose clothes. With the aesthetic upgrading and technological innovation, the clothing industry has shown unprecedented vitality. According to the latest data from the National Bureau of Statistics, in the first quarter of this year, the actual investment in China's clothing industry increased by nearly 23% year on year, exceeding the growth rate of many popular tracks. From fabric to design, from production to consumption, the whole industry ushers in a new round of speed up and shift.

Data shows that from January 1 to April 29, 2025, the turnover of outdoor clothing and shoes will increase by nearly 50% year on year. Outdoor sports enthusiasts spend an average of 2000 yuan - 5000 yuan on sports clothing every year, and 20-44 years old are the main force of sports clothing consumption.

(Source: Xinhuanet)