Silk Market: Cultivating New Kinetics And Shaping New Advantages

In 2024, the competition in the silk market is still fierce, but silk enterprises are actively cultivating new driving forces to shape new advantages, accelerating the development of new quality productivity, and are winning the development initiative with the tenacity of daring and fighting.

　　 Be busy signing and catching up

Since the beginning of 2024, Suzhou Taihu Snow Silk Co., Ltd. (hereinafter referred to as "Taihu Snow") has ushered in a wave of sales boom. "During the Spring Festival holiday, in our offline stores, especially in Tongli, Zhouzhuang and other popular scenic spots, the sales of red scarves appearing at the Spring Festival Gala were extremely hot, and many customers were attracted by their names." Qiu Xueping, the person in charge of offline channels of Taihu Snow Silk in Wujiang District, said that the tourism market in Suzhou, Shanghai and other cities around the Yangtze River Delta continued to heat up this Spring Festival, This has led to an increase in both the customer flow of Taihu Snow offline stores and the sales of various products.

During the Spring Festival holiday, the major domestic e-commerce platforms of Taihu Snow stayed open, and overall online sales doubled over the same period last year.

According to the relevant person in charge of Sichuan Yiger Textile Co., Ltd., the export in January this year was 240000 dollars. "Through the development of new technologies and products, many merchants have been attracted to negotiate, and more large orders are expected to be signed in the near future," said the person in charge.

As the only provincial key leading enterprise of agricultural industrialization integrating sericulture production, cocoon harvesting and drying, silk reeling, silk weaving, international trade and silk culture exhibition in Guang'an, Sichuan Antai Cocoon and Silk Group Co., Ltd. (hereinafter referred to as "Antai Silk") actively plans its development goals in the new year.

"This year, the dry cocoon production is expected to reach 500 tons, the raw silk production will reach 360 tons, the silk production will reach 1.5 million meters, and the company's overall output value will reach 450 million yuan, an increase of more than 30% over the same period last year. This year, the company has sufficient orders, and the export orders have been placed in June. Now we are working hard to produce the ordered products." Chen Yong, director of Antai Silk's operation, said: "We have made great efforts to improve the quality of our products, invested a lot of time, manpower and material resources to develop the sericulture and silk industry, so that our products have a strong core competitiveness. Some products are exported to France, Spain, Italy, Romania, Brazil and other countries."

"We plan to recruit 100 more silk reeling staff to change the current single shift production into double shift production." Chen Yong said that Antai Silk is ready to expand the production scale, while increasing the raw silk output to meet customer needs, actively increase product marketing efforts, open more offline stores, and add new impetus to the development of the enterprise.

The first quarter of each year is the traditional peak season of the silk industry. Before the Spring Festival, Chongqing Shuanghe Silk Co., Ltd. (hereinafter referred to as "Shuanghe Silk") received orders for exporting to Italy and three orders from the Zhejiang market and the local market of Qianjiang. "At present, all our 12 production lines have been started. From the production situation, we can produce about 50 tons of raw silk in the first quarter, realizing an output value of more than 20 million yuan." Zhang Yongqiu, director of Shuanghe Silk Workshop, said.

Xu Wenhua, director of Shuanghe Silk Factory, said, "Our products are in short supply, and orders from overseas and domestic markets are endless. This year, we plan to produce about 160 tons to 180 tons of silk, with an output value of about 90 million yuan."

　　 Looking for business opportunities in the exhibition

Exhibitions have always been the main channel for silk enterprises to obtain new orders and expand new business opportunities. Since 2024, silk enterprises have been enthusiastic about participating in the exhibition. Even before and after the Spring Festival holiday, the pace of participation has not slowed down.

At the beginning of the new year, Taihu Snow will go to Frankfurt International Home and Commercial Textile Exhibition in 2024 and return with full load. "When we show new products, we also expand our global customer network and find many new partners," said the person in charge of Taihu Snow Exhibition, "By showing the latest products and technologies, we can improve brand awareness, attract the attention of potential customers, and deeply understand the latest trends and market demand of the home textile industry through exhibitions, which will help enterprises adjust their product strategies and develop new products that meet the market demand."

Shanghai Saite Silk Import and Export Co., Ltd. (hereinafter referred to as "Saite Silk") displayed a number of core products at the French (Paris) PremiereVision Textile Fabric Exhibition (hereinafter referred to as "PV Exhibition") in the spring and summer of 2024, presenting products from the organic silkworm base of Saite Silk in Dali, Yunnan Province to overseas exhibitors, It has attracted many clothing chain suppliers, designers, brand companies and professional buyers from all over the world, making them feel the environmental protection value of Sete Silk.

At the 61st International Yarn and Fiber Exhibition held in Milan, Italy, Luoyang Qianmo Sangtian Agricultural Tourism Technology Co., Ltd., which was invited to participate in the exhibition, brought "National Beauty and Natural Fragrance" silk scarves and face scarves with unique design, selected popular peony patterns, and made peony flowers on the silk emit bursts of fragrance through innovative technology, ingeniously integrating oriental charm and practical functions, It can be used as a substitute for perfume, and has been praised repeatedly by merchants.

At the recently opened 2024 China International Textile Fabrics and Accessories (Spring and Summer) Expo (hereinafter referred to as "intertextile Spring and Summer Noodle Accessories Expo"), many silk weaving enterprises fully integrate technology and cultural elements, and the innovative silk jacquard and crepe fabrics are perfect in clothing application.

The "Dance of Water" functional silk fabric exhibited by Kaixiya Group has a full sense of design, which can improve the shortcomings of traditional silk fabrics, such as being easy to get dirty, difficult to handle, and limited by seasons, so that silk can be used more widely. The functional herbal silk products exhibited by Hangzhou Wanshili Silk Digital Printing Co., Ltd. have received a lot of attention once they were unveiled. Dali Silk (Zhejiang) Co., Ltd.'s new products such as anti-bacterial series, topological silk, intangible cultural heritage products and machine washable silk have interpreted the new national trend, new materials, new processes and new silk. The three categories of fabrics brought by Jiangsu Huajia Holding Group Co., Ltd., namely organic silk series, silk nude skin bottom series and silk antibacterial series, also attracted many customers to stop and negotiate.

　　 Light chasing in difference

In the wave of digitalization and intellectualization, there will be many opportunities in the silk market in 2024, but many uncertainties such as fluctuations in raw material prices will also bring new challenges. For silk enterprises, those who can reach a balance between sales volume and cost and increase technology investment while expanding market share will gain greater living space.

"2023 is a great year of change for the digital economy and the silk industry, and Mastery has stepped on this rhythm to integrate. Today's Mastery products can combine traditional culture with modern AI technology, which is a new road we have taken," said Li Jianhua, chairman of Hangzhou Mastery Silk Culture Co., Ltd.

"Mastery brand is the core competitiveness of the enterprise and the cornerstone of the enterprise's long-term development." Tu Hongyan, chairman of Mastery Group, said when deploying the work in 2024 that there is great potential in the high-end consumer market. Mastery needs to firm its brand strategy, deeply understand the market demand, and promote the development of products to the high-end market; It is necessary to innovate the business model and realize intelligent management by promoting organizational change; We should adhere to the talent strategy, strengthen team building, select, use and motivate good people; We should look at the market from a long-term strategic perspective, so as to achieve the goal of healthy development of the enterprise.

"In 2024, Taihu Snow will, as always, seize the opportunity to do fine and excellent sericulture products with Jiangnan characteristics, continue to break through the traditional marketing model, deepen the development of e-commerce platforms in the head, continue to promote the innovative development of sericulture and silk industry, become the" pacesetter "leading the wave of domestic goods consumption, and become the" promoter "and" communicator "of traditional Chinese silk culture." Hu Yufang, chairman of Taihu Snow, said.

"Last year, we actively participated in the exhibition in the United States, France, Italy, Malaysia, as well as in Shanghai, Hainan, Guangzhou and other places in China, so as to timely understand the market demand and grasp the future trend. At the same time, we developed online and offline sales channels to continuously improve the brand awareness and influence of the enterprise. In 2023, the sales volume of Huajia Group will reach 620 million yuan, which is basically the same as that in 2022, but the profit margin has achieved a steady growth, which is inseparable from the enterprise's development philosophy of adhering to independent innovation and keeping pace with the market trend. " Wang Chunhua, chairman of Jiangsu Huajia Silk Co., Ltd. (hereinafter referred to as "Huajia Silk"), said.

When talking about the plan for 2024, Wang Chunhua said: "In 2024, we will focus on building the brand of 'winter jasmine' and march into the international high-end market. We benchmark international high-end brands such as Chanel, and will design and launch fashionable and personalized women's high definition clothing for target groups aged 25 to 50, so that Wujiang silk can be recognized in a wider range and elegant, fashionable and high-quality silk products can go global. "

"We will continue to focus on quality and products. At the same time, we will actively participate in major trade fairs at home and abroad, expand the 'circle of friends'; increase the layout, and increase the number of online publicity platforms such as the audio studio and WeChat video number from 4 to 10, constantly improving the market share of products. At the same time, we will further strengthen cooperation and promotion with travel agencies, Little Red Book travel experts, etc., so that more people can understand silk and silk culture. Keep the root of silk, and make the silk industry stronger, more refined and more beautiful, so that the Silk Road will continue to extend under the feet of Chinese beauty. " Wang Chunhua said.

(Source: China Textile News Author: Teng Huirong)