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CLOTTEE And Maxwell A FEW GOOD KIDS Co Branded Capsule Series Design Appreciation

2023/6/9 21:46:00 0

CLOTTEE

Recently, Chen Guanxi, the founder and creative director of CLOT&CLOTTEE, collided with Ma Siwei, a rapper, and carried out cooperative planning with their respective brands, bringing CLOTTEE x A FEW GOOD KIDS co branded capsule series.

Chen Guanxi and Ma Siwei jointly created a series of cross generational cooperation projects from the perspective of music/trend/hip-hop culture. Inspired by the single Salute released by Edison Chen in 2010, the two sides conducted the first music creation link in the recording studio. From Edison Chen to Ma Siwei, from CLOT to AFGK, the dialogue between the two generations was opened, and the two people's understanding of "Salute" was comprehensively expressed in music works.

This cooperation capsule series is mainly in black, white and brown colors, and the single products include long/short sleeved T-shirts, shirts, hooded sweaters, jackets, shorts, hats, etc. The theme of "SALUTE" and the slogan of "ALL MY HOMIES FROM NEW SCHOOL TO OLD, SALUTE." run through the overall design. CLOTTEE and A FEW GOOD KIDS limited co branded brand logos are more diversified in design on each item.


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