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Shanghai Garment Group Launches New Underwear Brand "This Week"

2023/5/29 16:54:00 49

　　 Our reporter Tao Hong

　　 Comfortable and considerate personal care and health is the high standard and new requirement of high-quality life. On May 25, the first brand press conference of the underwear brand "benzhou this week" of Shanghai Garment Group was held in Shanghai. Leaders of Shanghai Changning District, Shanghai Service Group, representatives of strategic partners, and representatives of the brand "benzhou this week" attended the conference.

Launching ceremony of "benzhou this week" brand strategic cooperation

　　 Release the id and set sail this week

　　 Inside is not only a personal garment, but also a response to our internal needs. TA is like a warm comfort, which makes us feel confident, comfortable and free. The intimate partners who accompany us through every day record every moment of our life and become the sustenance of our inner emotions.

　　 As a brand new consumer underwear brand under Shanghai Garment Group, "benzhou this week", with the quality of science and technology, comfortable and generous style design, and friendly brand attitude, starts from the comfort required by the body to solve and meet the upgrading needs of consumers for anti-bacterial skin care of underwear privacy.

　　 In the journey of life, "benzhou this week" is committed to walking side by side with you, helping you bravely cross the tide of life and release your true self; Follow your heart's needs and pursue your dreams with your true self.

Zhu Jianwang, Deputy Secretary of the Party Committee and General Manager of Shanghai Garment Group, delivers a speech

Yuan Ling, the brand manager of "benzhou this week", introduces the brand

　　 Quality upgrade, thoughtful "this week"

　　 Taking care of the personal health needs of every consumer is the goal and direction of "Benzhou this week".

Jiang Hongren from POP Fashion Trends made a keynote speech on the Release of Underwear Brand Trends

　　 It is understood that "benzhou this week" selects high-quality fabrics and fine manufacturing processes. All designs can provide better fit and softness based on the needs of the body, making the wearer feel comfortable and comfortable in daily life. Deliberate design details help reduce pressure and increase comfort.

Shell bottom cleaning technology -- creating a new antibacterial standard

Zhang Weiwei of Guangjian Testing Technology (Shanghai) Co., Ltd. shares the 7A Antibacterial Standard for "Shell and Bottom Cleaning"

　　 In terms of technological innovation, "benzhou this week" has a unique "shell bottom cleaning technology". The fabric used for the bottom crotch is a safe and harmless natural polymer, which is the only animal fiber with positive nuclei in nature - chitosan fiber. The natural marine biological cleaning technology and the domestic 7A antibacterial standard have natural antibacterial, anti mite and deodorant effects, and can also meet the antibacterial rate requirements of "Gardner bacteria". The macromolecule antibacterial and skin friendly effect provides comprehensive protection for private places. It is reported that "this week's ace fabric" and the design of each product version have passed the stability test.

　　 Some people pay attention to comfort and body feeling, some people need enough support and shaping ability, some people want lightweight and breathable fabrics, and some people need styles suitable for sports... "benzhou this week" can meet the needs of various scenes. "Benzhou this week" is the first time to create a classification method of product series based on use scenarios, providing a variety of styles, styles and functions to meet the needs of different groups of people, so that everyone can find their own interior.

Xu Zhaohui, the principal of Virgin Group Heying Studio, shared the development trend of underwear and ergonomics

　　 In addition to meeting the internal needs of women in daily life, the lightweight suspension suit can provide better comfort, protection and security for girls in physiological period and special period, help girls get through discomfort in physiological period, provide better personal care experience, and keep them comfortable and confident in special period; Purification series, the trend of wearing underwear shows women's freedom and independence, so that they can dress more freely and boldly, giving consideration to fashion, comfort, appearance and health.

　　 24-hour personal comfort is the pursuit of higher quality of life. High quality fabrics, exquisite workmanship and thoughtful design can bring us comfort, comfort and confidence. With comfortable underwear, we can better cope with daily activities and challenges, and maintain good posture and healthy body condition. Choosing underwear that suits you is not only a care for yourself, but also a presentation of your life quality requirements. High quality fabrics and a healthy manufacturing process can reduce skin irritation and reduce the risk of allergy and discomfort.

　　 In the future, this week will inherit the concept of Shanghai Garment Group, focus on new culture, new fashion and new communication in the main business segment of clothing, show the brand's "youth", transmit the brand's "core strength", advocate a quality lifestyle, and create a new name card for the "Shanghai Garment" brand.