A Bed Of Silk Has Enriched People

A silk quilt enriches a common people and connects with the great article of rural industry revitalization.

At the Central Rural Work Conference held at the end of last year, it was proposed that we should do a good job in "local products", base on "local", reflect "special", form "production", and promote the upgrading of the whole chain of rural industries.

In the process of accelerating the transformation of enterprises through launching new projects, optimizing product structure, innovating marketing models and other ways, Tongxiang also continued to increase its support. Since this year, with the theme of "Four Dares to Win, Seven Comparisons to Three Strong", our city has focused on improving the momentum, compared the actual performance in implementing the "No. 1 Reform Project" to optimize and improve the business environment, given strong support in enterprise cultivation, reducing operating costs, increasing financial security, optimizing project services, etc., created the optimal business environment, and helped enterprises to rescue and solve difficulties, Constantly promote the upgrading of the silk quilt industry.

　　 Transformation: break through in the adverse situation

How much can a silk quilt do?

Entering the production workshop of Tongxiang Yusiman Home Textile Co., Ltd., more than 50 workers are busy making orders for wholesale silk quilts outside the province. "At present, our overall order volume is nearly 90000, and the order amount is nearly 30 million yuan, an increase of more than 50% year on year." Referring to this year's list, Xu Bing, the general manager of the company, beamed. So far, the company's orders have been scheduled to the end of July.

Tongxiang, a famous silkworm village in the south of the Yangtze River, is known as the "Silk House" because every family in rural areas has planted mulberry and raised silkworms, forming a prosperous sericulture industry.

The development of sericulture industry in Tongxiang is the most prosperous in Zhouquan area. In the past few decades, the silk quilt industry in Zhouquan Town has become increasingly prosperous, danced with the chemical fiber industry in the same town, and occupied a place in the famous "three silk" in Tongxiang, forming the saying that "Chinese silk is seen in Tongxiang, and Tongxiang silk is seen in Zhouquan".

In recent years, affected by the epidemic situation, declining product profits, shrinking market demand and other factors, the silk quilt industry cluster with local characteristics in Tongxiang faces enormous challenges. In order to seek new development advantages, many silk quilt enterprises in Zhouquan have faced difficulties and accelerated transformation. Tongxiang Yusiman Home Textile Co., Ltd. mentioned at the beginning is one of them.

Why did Yusiman Home Textile "break through" against the trend and obtain such a gratifying order quantity?

Xu Bing said that, as a national high-tech enterprise in the silk quilt industry, in recent years, on the one hand, the enterprise has increased its product research and development efforts, successfully developed a series of flagship products such as antibacterial and anti mite products, washable products, multi opening products, etc., and has more than 30 patents of various types; On the other hand, actively expand high-quality customers, not only have business contacts with foreign well-known brands such as CK and BOSS, but also have formed quite high product penetration among domestic first tier brands.

Thanks to product innovation and customer expansion, the annual sales of the enterprise has basically maintained a growth rate of about 20% in the past two years. In the next stage, depending on the existing customer resources, the enterprise will gradually expand the development and promotion of silk culture and tourism products, and further enhance product diversification and added value.

　　 Development: from single to multiple

Zhejiang Yinsang Silk Home Textile Co., Ltd., which is located in the silk quilt industry camp, has been constantly seeking a new way of transformation and upgrading in the face of the "encirclement" of such adverse factors as the current market consumption demand weakening, sales growth slowing, and has moved from the main silk quilt production to the provision of personalized uniforms.

"In the past, we mainly made silk quilts, and the product structure was relatively simple." Zhu Jinmao, chairman of Zhejiang Yinsang Silk Home Textile Co., Ltd., introduced that in order to break the bottleneck of development, the enterprise invested 58 million yuan to implement the construction project of 200000 pieces of wrinkle resistant silk clothing annually, and planned to introduce high-end equipment such as fully automated computer cutting machines and automatic material flow systems With the concept of new technology, we provide personalized customized services for high-end customers.

At the same time, in terms of marketing mode, enterprises will focus on expanding to e-commerce platforms such as Tmall and Tiaoyin to further open new growth poles. According to Zhu Jinmao's budget, after the project is put into production, the production capacity can increase by 50%, and the sales revenue in the later period will exceed 80 million yuan.

(Source: Tongxiang Municipal People's Government website)