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Designer Recommendation: Fashion Design Ma Guai Creates Demand From The Heart

2023/3/24 14:43:00 0

Ma GuaiChina International Fashion Week


Revival of Chinese traditional costumes

With the design concept of advocating nature, cherishing life, and pursuing symbiosis with thousands of creatures, plain white clothing is committed to inheriting the essence of Chinese clothing culture and grafting tradition and modernity.

Facing consumers directly, taking consumer value as the guide, using cotton, linen, silk natural fibers and traditional infection technology, and clothing close to the soul, it creates a demand for modern women who are positive, independent, intrinsically rich and powerful, with introverted temperament, soft and strong, and is the home of millions of pink silk hearts.



"Charming, Sheng Sheng"

Although graceful, there is a burning state inside. Qiaoxiao Qianxi also plays a song.

Soft fingertips move women's inherent old state, and imitate new women's clothing with awakening posture. From impregnating new colors to reshaping the cotton and linen touch, keep the natural beauty and quietly print the national background. There is no emphasis on symbols, but it is full of oriental charm. China has come, but the songs have been heard, and the details are still living in the present, smelling the fragrance in the distance with young temperament. Exaggeration can also be reserved, allowing you to move quickly, but also leaving room for hesitation. Nearby, plain white, graceful, and beautiful. fifteen

Chinese Aesthetics

The source of "plain white": Huai Nanzi · Main Skill Training: "stand upright but not scratch, plain white but not dirty“

From: Yandi weaves linen as cloth and natural fiber as material;

Inheritance: the beauty of five thousand years of Chinese clothing, taking the color of nature as the main tone, taking the traditional color of Chinese painting and porcelain, including the description of nature in ancient poetry (mountain splash ink, water help blue, green mixed), such as rouge (retro red), presenting the beauty of Chinese "white" mood;

Transfer: innovate and develop on the basis of inheriting plant dyeing (such as ink wash dyeing, tie dyeing, rose dyeing);

Blending: blending modern and traditional, and making the national style clothing live and modern in structure.

"Intangible Cultural Heritage Innovation"

Inheriting traditional culture is the original intention of Subai, inheriting and innovating intangible cultural heritage and spreading it to customers is what Subai has always been doing, Hunan Hunan embroidery, Hunan women's books, intangible cultural heritage fabrics, intangible cultural heritage crafts... making intangible cultural heritage alive is the mission of Subai.

"Sustainable fashion"

Subai adheres to its own brand concept of environmental protection, and 95% of its products use pure natural fiber cotton, linen, wool, silk and other fiber fabrics. There is not a piece of fabric that can be wasted and discarded in plain eyes. After each bed cargo is cut, the tailings will be re designed and applied to play a greater value.

AW23 China International Fashion Week

Su Bai Ma Guai

The first show of "Charming · Shengsheng" series

20:00, March 26, 2023

Beijing 751D · PARK No.1 Workshop

Social media

Dithering @ Ma Guai @ plain white original dress @ double happiness of plain white dress

Little red book @ plain white original dress

Official account @ plain white SUBAI


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