Youth Pilot Star Is Blazing New Life And Symbiosis With Brand

　　01. Guest: Duan Yongchao, founding partner of Weicao Zhiku

Theme: three basic problems in the digital world

　　02. Guest: Wu Sheng, proponent of scene methodology and founder of scene laboratory

Theme: the era of high certainty for brands

　　03. Guest: Xiao Mingchao, trend marketing expert, founder and CEO of Zhimeng consulting agency

Theme: from internal bloom to heart flow: clothing brand innovation opportunities in the new consumption trend

　　04. Guest: Guo Xiuling, general manager of Shanghai shajuan fashion technology and founder of sandriver cashmere brand

Theme: World Tour of Chinese brands

　　05. Guest: AI Xiao, executive director of Castle Peak capital

Theme: the development of clothing brand from the change of ideology

　 Dialogue topics

What new changes have taken place in the consumption level, market level, manufacturing level and brand level of the rise of new circles such as new middle class, new youth and new women?

They have different needs in different seasons. For some reason, over the past two years, everyone has been holding back at home, and they all need a so-called new attempt to release themselves quickly. And we need to be faster to meet the needs of users, more to lead a lot of people to do something. At present, the competition in the clothing industry has undergone essential changes. Our competitors are not a certain brand, but the changing needs of users.

I pay more attention to the user experience. Because today's consumers are more and more inclined to knowledge consumption, and there are more and more channels for them to obtain knowledge. Sometimes our users choose more professional questions than us, Therefore, we have always been adhering to the "customer-oriented ability will not be abandoned by the times". Sometimes, before we launch the new products, we will send the unlisted products to the private consumer groups to listen to everyone's feedback, so as to create a brand together with users.

As a medium of different expression, each person's feeling of culture will have a different embodiment, so it presents different brand feelings. We have been trying to touch some sensitive and exciting points of contemporary young people for culture. Our brand is more like an experimental platform for us. We experiment with some new integration of Chinese culture and contemporary culture in the process of landing. Good market reflection can give us better confidence.

Cross border and co branding is one of the convenient ways for young brands to establish communication with consumers. When we choose joint ventures, we all have one thing in common - focus on the online fashion interaction of young people. For brands, we should not stick to the traditional marketing methods, but pay attention to and excavate the diversified changes of consumption scenes.

When we consider the diversity of our own brand, we also consider the diversity of our own brand. Today, most of our traditional down jacket categories are reflected in a monotonous category of coat, jacket and overcoat. However, we have made some innovative products such as trousers, shorts, skirts, shirts, T-Shirts, sweaters, scarves, bags and so on. It is under the premise of a diversified brand that we have made a product level innovation.

In the future, when everything is virtualized, the meaning of the bag will only lie in some special fields, and the sense of ceremony will be stronger. Therefore, we put forward a concept according to the change of this crowd. The core is to make small bags, and the core is to make bags decoration.

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2022 "the place of light" youth pilot star

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All things are interconnected and individuals are refreshed; Everything has its mark, light has its source. There is no natural selection, only follow the trend. The 40 fashion brands with the attribute of "specialty and innovation" were listed in this year's hot ceremony. They were constantly making innovations, breaking through expectations, and forging ahead. They verified the deterministic rules of business restart in the new era, and refined the growth rules of new species. 2022 fashion new force, coming!