Guochao Brand: Pay Attention To Li Ning And Hold 2021 Annual Performance Conference

On March 18, Li Ning Co., Ltd. held the 2021 annual performance conference. According to the performance report, in the 12 months ending December 31, last year, Li Ning's revenue increased by 22.572 billion yuan, and its sales revenue increased by 56% year on year. The overall gross profit margin was 53.0%, 3.9 percentage points higher than that of the previous year, and 49.1% in 2020. Net cash flow increased by 136% to RMB 4.011 billion, and the operating cash flow increased by 136% to RMB 6.525 billion.

Li Ning said that in 2021, the group continued to deepen the implementation of the strategy of "single brand, multi category and multi-channel", and continued to polish the value of Li Ning style experience from the three dimensions of "product experience, sports experience and purchase experience". At the same time, the company continues to focus on product optimization and upgrading, improve business efficiency and retail operation capacity, improve channel efficiency, and strengthen the construction of supply chain management system.

On March 18, Li Ning continued to fall in the opening session, with a decline of nearly 8%. Li Ning fell 4.38% to HK $61.200.