Attention: National Silk Fashion Museum Opens In Hangzhou Building

In order to carry out the purpose of "let cultural relics live and better life", innovate the museum mode, deepen the integration of culture and tourism, carry forward the clothing culture and serve the general public. Under the joint guidance of Zhejiang Provincial Bureau of cultural relics, Hangzhou Municipal Bureau of culture, radio, television and tourism, and Hangzhou business and tourism group, the China Silk Museum has joined hands with Hangzhou building to create a "National Silk and Fashion Museum". On the afternoon of February 26, the National Silk Fashion Museum opened in Hangzhou building.

Yang Jianwu, member of the Party group of Zhejiang Provincial Department of culture and tourism and director of the Provincial Bureau of cultural relics, Liu Yufeng, member of the Party group and second level inspector of Hangzhou Municipal Bureau of culture, radio, television and tourism, Cao Hong, deputy director of Zhejiang Provincial Bureau of cultural relics, Bi Ling, secretary and general manager of Jiebai group, secretary and general manager of Hangzhou building, Zhao Feng, curator of China Silk Museum, and many other museum colleagues The opening ceremony was presided over by Zhou Min, deputy curator of China Silk Museum.

At the opening ceremony, Zhao Feng, curator of the China Silk Museum, said: the National Silk Fashion Museum is a cooperation between Zhejiang cultural relics and Hangzhou commerce and commerce. This is the first state-owned Museum in China to enter the commercial space of the city center and hold a long-term special exhibition; Hangzhou tower has also become the first large-scale commercial space in China to introduce national museum exhibitions for a long time; Finally, this is the first Fashion Museum in fashion space. Therefore, its significance is very significant and its influence will be very long.

ZHENG Jin, deputy general manager of Hangzhou tower, said that for many years, Hangzhou building has always adhered to the positioning of high-end boutique department stores, and has always been committed to providing consumers with a better and better quality of fashion and exquisite life. As the world's largest silk museum, China Silk Museum is not only a clock in place to experience silk culture, It is also an important window for us to appreciate the history of fashion development. This cross-border cooperation is a collision between art and commerce, and a blend of historical culture and contemporary trends. We take "let cultural relics live and better life" as the original intention of cooperation, and are committed to further deepen the integration of culture and tourism, promote clothing culture, and constantly meet the spiritual needs of consumer culture.

Then, a ribbon cutting ceremony was held, and the curator Wang Yilan explained the "outline of fashion" of the first exhibition.

After the opening ceremony, the participants held a thematic discussion on "museums under the integration of culture, tourism and commerce". On the cooperation of X Hangzhou building of China Silk Museum, they said that this was a breakthrough and innovation, which would bring more possibilities in the future.

As the first exhibition of China Silk Museum stationed in Hangzhou building, the indoor exhibits are mainly western clothing from the 18th to 20th century, such as corsets and skirts in the 18th century, and dresses in neoclassical and romantic styles in the 19th century. In the mid-19th century, designers emerged as independent professions, and the works of famous designers such as Jeanne Lanvin, Pierre Balmain and Yves Saint Laurent were also displayed in the exhibition. With exquisite shoes, hats and handbags, the exhibition reflected the flourishing development of fashion design in the 20th century.

Clothing is often referred to as the second skin of the human body. It is the functional skin, for the human body to block the wind and rain, cold and warm; It is also a cultural skin, reflecting the wearer's background, identity, aesthetics, habits and spirit. This layer of skin and human skin has been torn for a long time. Sometimes it pinches the waist and legs of a woman, and sometimes it tries to drag the skirt to cover a huge area; Sometimes it has to be extravagant and ostentatious, and sometimes it has to be low-key and simple. Clothing is a mirror of the times. The profound changes in politics, science and technology, economy and people's thoughts in the development of the times are also reflected in the tailoring.

(source: China Silk Museum)